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DoubleVerify Creates Ad Viewability Measurement Technology to Improve Campaign Effectiveness

DoubleVerify, the pioneer and worldwide leader in online media verification, releases AdView today, reinforcing its commitment to campaign measurement and analytics. AdView is a technology solution that takes viewability of ad impressions to the next level by offering the most comprehensive brand exposure monitoring data. According to the IAB and Making Measurement Make Sense (3MS) guidelines, an ad is considered “viewed” only if at least 50 percent of the ad has been rendered within a user’s browser window for at least one second. AdView not only complies with these standards but also exceeds these baseline parameters by measuring brand exposure duration in multiple increments of five seconds, allowing a thorough analysis of data that impacts campaign effectiveness.

comScore Introduces Revolutionary Multi-Platform Campaign Analytics Solution to Measure Advertising Effectiveness Across TV, Web...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets). Designed for marketers and media companies who want to understand the accuracy of multi-platform ad campaign delivery, vCE MP quantifies the total combined advertising reach across platforms and incremental reach of each medium for a given campaign. Campaign reporting includes multi-platform person-based measures of demographics, reach/frequency and GRPs, establishing a metrics standard that is comparable across media channels.

AdSafe Media Announces the Release of Suspicious Activity Ratings

AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the enhancement of its proactive brand safety solution for advertisers and agencies with a new level of protection: Suspicious Activity Detection (SAD). The new offering takes the company's leading solution for fraud identification a step further, introducing the industry's first and only proactive protection against inventory suspicious of both click fraud and impression fraud.

DoubleVerify Granted MRC Accreditation for its Online Suite of Verification and Viewability Services

DoubleVerify granted MRC accreditation for its online suite of Verification and Viewability services Accreditation certifies DoubleVerify’s proprietary technology and products in delivering online media transparency...

Integral Ad Science Names Niall Hogan as UK Managing Director

NEW YORK, NY - Integral Ad Science, media valuation platform, today announced that it has appointed Niall Hogan as its new United Kingdom managing director...

GoldSpot Media Launches SmartVue™: Cost-Per-Engagement Rich Media

SUNNYVALE, Calif. – GoldSpot Media, the leading multiscreen rich media and video advertising platform, launched the industry’s first multiscreen Cost-Per-Engagement (CPE) ad unit. SmartVue™...

DG Announces New Global Verification Suite

Verification Suite is now Powered by the Integration of MediaMind and Peer39 Platforms New York, NY - DG (NASDAQ: DGIT), the world’s leading multiscreen ad...

AdSafe Media Content Verification and Brand Safety Capabilities Certified by ABC

AdSafe Media today announced that it is one of four content verification (CV) tools to receive a public certificate of capability from ABC (Audit Bureau of Circulations), the industry body for media measurement.

New Report From C3 Metrics Examines “Viewable Conversions: The Missing Link In Viewable Impressions”

C3 Metrics today announced the release of "Viewable Conversions: The Missing Link In Viewable Impressions," a comprehensive market analysis of the current state of ad viewability, technology and proposed industry standards that are addressing the issues, and a look at the future question: Viewable Conversions™.

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