Ad Viewability

London, UK - Adloox, the audit verification company, is now officially accredited by MRC for its desktop digital video viewable ad impressions, mobile web...

Bonnier, Business Insider, Incisive Media, PopSugar, and Refinery29 First to Adopt Technology London – Integral Ad Science (IAS), the measurement and analytics company that empowers the...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

New format combines three types of ad unit in one, to create the optimum mobile advertising experience London UK: Mozoo, the mobile monetisation specialist, launched OUT-ROLL™, the...

Measures and predicts campaign performance based on the time an ad is seen San Francisco, CA: Sticky, the cloud-based eye tracking and emotion measurement  platform,...

NEW YORK - DoubleVerify, the recognized leader in digital quality solutions, today announced that it has received Media Rating Council (MRC) accreditation for mobile in-app viewability, its sophisticated invalid traffic...

The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising across multiple platforms London,...

Scores Are Provided for Individual Ad Placements and Delivered Within the Bidstream, Helping Buyers in the Rubicon Project Marketplace Make More Informed Decisions LOS ANGELES...

London – mediasmart Mobile has partnered with Integral Ad Science (IAS). Independently of whether they use mediasmart’s console or the API, mediasmart customers can now...