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comScore Introduces Revolutionary Multi-Platform Campaign Analytics Solution to Measure Advertising Effectiveness Across TV, Web...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets). Designed for marketers and media companies who want to understand the accuracy of multi-platform ad campaign delivery, vCE MP quantifies the total combined advertising reach across platforms and incremental reach of each medium for a given campaign. Campaign reporting includes multi-platform person-based measures of demographics, reach/frequency and GRPs, establishing a metrics standard that is comparable across media channels.

IAB Releases SafeFrame 1.0 for Public Comment, Specifications Will Power ‘Viewable Impression’ Measurement Standards

The Interactive Advertising Bureau (IAB) released for public comment SafeFrame 1.0, specifications that provide advertisers with the ability to measure viewability, as well as obtain new insights and more accurately assess an ad campaign’s success. Developed by a working group of digital technology experts from 21 IAB member companies belonging to the IAB Technology Council, SafeFrame 1.0 is a set of technical protocols that enable website publishers to safely manage content served from external sources, such as ads, while preventing external access to potentially sensitive consumer data.

AdSafe Media Rebrands as Integral Ad Science

AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing programmatic (RTB) arenas.

Adap.tv: Where next for online video advertising?

The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013.

comScore vCE Reaches Milestone with Completion of 4,000th Client Study

vCE Boasts Wide Adoption Among Leading Advertising Agencies RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that the...

Adap.tv Launches Industry’s First Certified Viewability For Video Advertising

New offering boosts buyer confidence with independent verification London - Adap.tv introduced Certified Viewability – an industry-first feature that independently verifies the viewability of video...

Integral Ad Science Names Niall Hogan as UK Managing Director

NEW YORK, NY - Integral Ad Science, media valuation platform, today announced that it has appointed Niall Hogan as its new United Kingdom managing director...

Undertone Takes Leadership Position Around Viewability with Launch of the Undertone Viewable Impression Guarantee

Undertone campaigns guaranteed to exceed aggregated industry benchmark for viewability NEW YORK - Undertone, which creates digital advertising solutions for brands, announced the launch of the...

DoubleVerify Granted MRC Accreditation for its Online Suite of Verification and Viewability Services

DoubleVerify granted MRC accreditation for its online suite of Verification and Viewability services Accreditation certifies DoubleVerify’s proprietary technology and products in delivering online media transparency...

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