Ad Viewability

mediaFORGE, the only engagement-based display company, announced today that its highly successful post-engagement attribution model substantiates research released this week by comScore and Pretarget showing that non-click metrics, such as engagement, interaction, or hovering, are more highly-correlated with conversion than clickthrough rate (CTR).

New York – DoubleVerify, the worldwide leader in online media transparency, accountability and performance insights, today announced the appointment of Jack McClunn as Chief...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines patented and patent-pending technological approaches to measuring viewability, which account for census-level ad delivery.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this partnership, AOD will be the first addressable media buying practice to incorporate comScore’s viewability data on a “pre-bid” basis, allowing for both the refinement of AOD’s inventory footprint as well as the real-time adjustment of bids to reflect the potential for an impression’s viewability.

AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing programmatic (RTB) arenas.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually viewable by consumers.

PubMatic (www.pubmatic.com), the digital media platform for publishers, announced that it will integrate comScore’s Validated Campaign Essentials (vCE) tool into PubLink, PubMatic’s enterprise app marketplace.

C3 Metrics and Marketing Productivity Group today introduced iMMedia-C™, a comprehensive, scientific offering for marketers seeking the most advanced ROI solutions for their marketing dollars.

DoubleVerify, the world leader in online media verification, announced the appointment of Wayne Gattinella to the position of CEO and Director.