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Brand Awareness is Primary Goal of Online Video Advertising for 62% of Agencies

Adap.tv and Admonsters research points to shift in perception of online advertising and highlights the challenges 86% of UK advertising agencies purchased digital video inventory...

DoubleVerify Announces Appointment of New CFO

New York – DoubleVerify, the worldwide leader in online media transparency, accountability and performance insights, today announced the appointment of Jack McClunn as Chief...

YuMe Enhances Its Placement Quality Index With Brand Safety Metrics

Offers Brand Marketers an End to Site List Parity by Indexing the Value of All Video Advertising Inventory Across All Metrics That Drive Brand...

IAB Issues SafeFrame 1.0 to Address Growing Advertiser, Agency & Publisher Demand for Delivering...

New Specification to Propel 3MS Program Forward Reference Implementation Will Enable Quick Adoption, While SafeFrame 1.0 FAQ Answers Questions Raised During Public Comment Period NEW YORK...

Integral Ad Science Announces Industry’s First Pre-Bid Fraud Detection Solution Enabling Brands to Avoid...

Integrations with Partners Include Turn and Over 15 Others NEW YORK, NY - Integral Ad Science, the technology company dedicated to ensuring brand safe and high...

DoubleVerify Uncovers Ad Fraud Tied to Copyright Infringement Sites, Costing Online Advertisers $6.8 Million...

New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200...

New Kantar Solution Optimizes Campaigns Based On Impact

New Kantar Solution Gives Advertisers the Power to Go Beyond Reach and Optimize Campaigns Based on Impact Compete, Dynamic Logic, DoubleVerify integrate audience, ad viewability,...

DoubleVerify Powers Viewability Solution for Brand.net Advertiser Campaigns Maximizing Impressions

Brand.net and DoubleVerify Collaborate to Advance Industry 3MS Initiative New York and San Francisco, Calif. – DoubleVerify and Brand.net, a Valassis (NYSE:VCI) Digital Company, have announced an...

DG Announces New Global Verification Suite

Verification Suite is now Powered by the Integration of MediaMind and Peer39 Platforms New York, NY - DG (NASDAQ: DGIT), the world’s leading multiscreen ad...

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