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DoubleVerify Launches In-App Viewability with Ubimo Mobile Marketing Platform

NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, today announced the launch of its mobile in-app viewability solution in conjunction with...

DoubleVerify Receives Third Consecutive Certification for Online Ad Viewability from the Audit Bureau of...

DoubleVerify IQ Viewability Advanced Product Awarded Continued ABC Certification LONDON – DoubleVerify (DV), the recognised leader in digital quality solutions, announced it has received certification...

Tremor Video Announces First-of-its-Kind Real-Time Viewability Optimization Partnership with Integral Ad Science

NEW YORK - Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace that provides buyers and sellers with software for video ad effectiveness, announced it...

Google Selects IAS as Brand Safety and Viewability Preferred Measurement Partner

The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google’s qualifications Integral Ad Science (IAS)...

Measurement of Viewability Continues to Rise Though Inconsistencies and Limitations Remain

New Sublime Skinz study confirms increasing commercial use of viewability but also reveals measurement shortcomings including failure to incorporate non-standard ad units and a...
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Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric

NEW YORK -- Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new...

Time Inc. and GumGum Form Exclusive Partnership Bringing Innovative, Highly Viewable Inventory to Advertisers

NEW YORK - Time Inc. (NYSE: TIME), one of the world’s leading media companies, and GumGum, the digital marketing platform for the visual web,...

Video Advertising Outperforms Desktop Display

The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising across multiple platforms London,...

IAB Distills Most Successful Tactics for Improving Ad Viewability in New Primer for Publishers

Details Methods Deployed by a Range of Digital Publishers NEW YORK - The Interactive Advertising Bureau (IAB) has issued the first Primer for Publishers on...

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