Ad Viewability

NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, today announced the launch of its mobile in-app viewability solution in conjunction with...

DoubleVerify IQ Viewability Advanced Product Awarded Continued ABC Certification LONDON – DoubleVerify (DV), the recognised leader in digital quality solutions, announced it has received certification...

NEW YORK - Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace that provides buyers and sellers with software for video ad effectiveness, announced it...

The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google’s qualifications Integral Ad Science (IAS)...

New Sublime Skinz study confirms increasing commercial use of viewability but also reveals measurement shortcomings including failure to incorporate non-standard ad units and a...

NEW YORK -- Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new...

NEW YORK - Time Inc. (NYSE: TIME), one of the world’s leading media companies, and GumGum, the digital marketing platform for the visual web,...

The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising across multiple platforms London,...

Details Methods Deployed by a Range of Digital Publishers NEW YORK - The Interactive Advertising Bureau (IAB) has issued the first Primer for Publishers on...