Ad Viewability

Partnership empowers publishers and advertisers with greater insight into viewability and user engagement metrics, such as swipes, scrolls and 360° tilts NEW YORK - Yieldmo,...

VideoAmp Utilizes Integral Ad Science Data to Achieve Guaranteed Viewability Rates of 80% or Better; VideoAmp Debuts Transparent and Granular Viewability Measurement and Optimization SANTA...

Analysis Reveals More than Half of User Ad Engagement Starts After 15 Seconds In View NEW YORK - 33Across, a global publisher monetization platform, announced...

Multi-Layered Ad Traffic Verification Combines Bot Busting with Viewability Detection Protected Media, a global provider of digital advertising solutions that increase media quality, announced today...

DoubleVerify IQ Viewability Advanced Product Awarded Continued ABC Certification LONDON – DoubleVerify (DV), the recognised leader in digital quality solutions, announced it has received certification...

The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising across multiple platforms London,...

NEW YORK - DoubleVerify, the recognized leader in digital quality solutions, today announced that it has received Media Rating Council (MRC) accreditation for mobile in-app viewability, its sophisticated invalid traffic...

Measures and predicts campaign performance based on the time an ad is seen San Francisco, CA: Sticky, the cloud-based eye tracking and emotion measurement  platform,...

New format combines three types of ad unit in one, to create the optimum mobile advertising experience London UK: Mozoo, the mobile monetisation specialist, launched OUT-ROLL™, the...