GotChosen Launches First Ever Social Content SSP
ORLANDO, Fla. -- GotChosen, the first of its kind social content SSP, announces the general availability of its social content monetization platform for publishers....
AOP Audit Reveals Ad Blocking Levels Fall, But Revenue Loss Increases
New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers
London, UK: The Association...
Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, with Mobile...
Mobile Advertising Hits Landmark $49.9 Billion, While Digital Video Climbs to a Record $11.9 Billion, According to 2017 IAB Internet Advertising Revenue Report
NEW YORK...
FreeWheel Video Monetization Report Highlights Growth of OTT and STB Ad Views
Changing consumer habits emphasise that premium video content belongs on the big screen
London, UK: FreeWheel, the industry’s most complete advertising management solution, has today...
Why Data Science is So Important for Today’s Digital Publisher
Data science - it’s without a doubt a buzzword in today’s digital publishing world. Until recently though, it was something associated with only a...
OpenX Launches Header Bidding Line Item Capability for Ad Server Clients
New feature enables efficient workflow, better price support and precise reporting
LOS ANGELES & NEW YORK - OpenX, a global leader in driving superior monetization...
Publishers and Advertisers: The Give-And- Take Is Over
Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...
Adform Radically Simplifies Header Bidding to Fuel Global Publisher Growth
Adform’s modular approach removes the inefficiencies of waterfalling, entirely eliminates price tiers and eases setup for publishers
London and New York - Adform, the independent and open...
Announcing OpenX Community, The First Public Resource Dedicated To Empowering Publishers
Education, guidance and support for all publishers worldwide
LOS ANGELES & NEW YORK - OpenX, a global leader in creating programmatic advertising marketplaces that drive...
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