Monetization Strategy

Creative and analytics group bring hyper-targeting to online advertising New York, N.Y. — Flashtalking, the creative and analytics engine, announced today the launch of Intelligent...

Features Relevant, Real-Time Information Such as Search Results, Stock Prices, Breaking News, Social Media NEW YORK - With the success of breakthrough in-text campaigns for...

Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local...

First Product of Its Kind Will Combat Billion-Dollar Problem PALO ALTO, Calif. - PubMatic, which provides online publishers — including the majority of the comScore...

Supplies Critical Tools for Advertisers to Tap Into Power of Local Audiences MIXX Conference & Expo 2010 NEW YORK - Brand marketing and advertising have been...

New Solbright Digital Media Index Finds 2010 Revenue and Impressions Rising Strongly from 2009 NEW YORK - The premium display advertising market will continue to...

ST. LOUIS - Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move...

Opportunities on Owned and Operated Network Integrate Brands Where Millions of Consumers Make Food-Related Choices Every Month SANTA MONICA, Calif. - Demand Media, a leading...

New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring...