Online Media

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

COLUMBIA, Md. - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q2 2016 Digital Marketing Report today. The...

LONDON – 2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the...

83% just want to block intrusive ads; 77% would rather filter than block completely; 63% of non-users say ad blocking has positive impact on...

Publishers that use multiple-demand source platforms have many challenges, and among them are data aggregation of programmatic inventory. There is no single way to...

70% of EMEA Marketers Say Attribution Is Key to Success Yet Only 14% Have a Handle on It Adroll, the digital marketing specialists, released their...

Adform’s modular approach removes the inefficiencies of waterfalling, entirely eliminates price tiers and eases setup for publishers London and New York - Adform, the independent and open...

Education, guidance and support for all publishers worldwide LOS ANGELES & NEW YORK - OpenX, a global leader in creating programmatic advertising marketplaces that drive...

Winter has not yet come for the ad tech industry, but its fire has been distinctly dampened. After years of rapid expansion, industry growth is...