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PubMatic Announces New Innovations for its Market-Leading Identity Solution

More than 75 Global Publishers Have Already Signed on to the Company’s Identity Hub REDWOOD CITY, Calif. — Premium...

FreeWheel Council for Premium Video Expands into Europe to Advance the Premium Video Ecosystem

Advocacy group featuring 13 major European broadcasters and operators launches with release of paper on why premium video matters for advertisers LONDON, UK: Following on the...

IAB Releases 2016 Digital Content NewFronts Schedule

Founding Partners—AOL, DigitasLBi, Google/YouTube, Hulu, and Yahoo—Welcome Major Media Brands & Digital Innovators to the 10-Day Roster NEW YORK - The Interactive Advertising Bureau (IAB)...

Yahoo To Improve Profitability and Accelerate Growth By Sharpening Focus

Board To Pursue Reverse Spin Concurrent With Other Strategic Alternatives SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ: YHOO) announced an aggressive strategic plan to simplify the...

Conversational Commerce Platform iAdvize Integrates Facebook Messenger

London: iAdvize, the leading online customer engagement solution in Europe, has announced that its platform now integrates with Facebook Messenger for Business. Brands can...

Beyond Virtual Reality and AI: The Future of Content Marketing

Econsultancy and Oracle Marketing Cloud look at the future of content marketing in their Modern Marketing Actionable Insights Series Content marketing has exploded over the...

AdTheorent Wins Gold and Silver in Best in Biz Awards 2016 International

Company’s Barometic® Measurement and Analytics Solution Honored NEW YORK - AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, announced that it...

Criteo Names Ad Tech Veteran Marc Grabowski EVP of Global Supply & Business Development

New Appointment Reinforces Criteo's Commitment to Drive Value to Entire Publisher Ecosystem NEW YORK - Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, announced...

Tapad Partners with Dextro Analytics to Bolster Cross-Screen Performance for Marketers

Dextro Analytics Partners with Tapad to Deliver Persistent Measurement Across Devices Dextro Clients to Achieve Increased Accuracy in Cross-Device Consumer Measurement and Engagement Dextro...

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