Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World
New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic
Zeotap, the leading Customer Data Platform, has launched a new integration...
Apptopia, Braze, and Skyscanner Release Trends and Predictions for Travel and Hospitality Industry
Global Consumers Getting Ready to Travel Again but Remain Cautious About Vaccinations and Health and Safety Measures
LONDON - Braze, a comprehensive customer engagement platform,...
Covatic Launches A-Type, a Solution to the ID and Privacy Challenge Faced by the...
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed...
Ad Platform Unruly Partners with Thece in Global Esports and Gaming Deal
Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement...
Think you know all about ad block users? Think again!
Traditionally, advertisers had written off ad block users as being unreachable and, therefore, uninterested. Thankfully though, that thought process is rapidly changing.
When you consider...
Ad blocking? The reports of its death are not exaggerated
Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas,...
Pacvue Empowers Campaign Management and Optimization for Amazon DSP
Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite.
“Adding Amazon DSP to our...
Connexity Revenues Soar 60% Year-on-Year as Innovative Solutions for Both Merchants and Publishers Deliver...
LOS ANGELES and LONDON -- Connexity, the largest independent customer acquisition channel for e-commerce advertiser acquisition and a leading commerce monetization solution for publishers, is reporting...
Motorsport Network Chooses AdGrid as Their Programmatic Solution
SCARSDALE, NY. – AdGrid Media, the complete programmatic advertising solution, is pleased to announce that Motorsport network – a global market leader that sits...
To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.
Advertisement
Featured
Advertisement
Sponsored
Advertisement