New Survey Shows More than 50 Percent of Digital Marketers Are Concerned with Data...
Majority of Respondents Say Using an Extra 25 Percent of the Data Their Companies Throw Away Would Result in Increased Revenues
ATLANTA – As data...
MAD Network Unveils Blockchain Advertising Proof-of-Concept
CryptoRTB Being Tested With Omnicom Media Group EMEA
NEW YORK -- MAD Network, a blockchain and cryptography solutions company for the advertising industry, today announced...
Amobee Completes Acquisition of Videology, Expands Advanced TV and Video Advertising Capabilities
CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI Expert Domenic Venuto Named Chief Operating Officer and Talent Development Leader Erica Golden Selected Chief...
Ten Award-Winning Agencies Unite to Form an Agile Strategy, eCommerce and Digital-Experiences Powerhouse
Together Group Forms the Champion's League of Owner-led Agencies
London / New York - The digital marketing industry is currently undergoing a major transformation: while...
GotChosen Launches First Ever Social Content SSP
ORLANDO, Fla. -- GotChosen, the first of its kind social content SSP, announces the general availability of its social content monetization platform for publishers....
The AppNexus Marketplace Launches Guaranteed Views
-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet--
New York - AppNexus, the world’s leading...
AOP Audit Reveals Ad Blocking Levels Fall, But Revenue Loss Increases
New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers
London, UK: The Association...
Apps Lead the Charge as Mobile Advertising Continues to Grow Worldwide
PubMatic’s Q1 2018 QMI report highlights 84% YOY increase in mobile app monetized impression volumes globally
REDWOOD CITY, Calif. - PubMatic, the publisher-focused sell-side platform...
Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, with Mobile...
Mobile Advertising Hits Landmark $49.9 Billion, While Digital Video Climbs to a Record $11.9 Billion, According to 2017 IAB Internet Advertising Revenue Report
NEW YORK...
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