Press Releases

New research from ExchangeWire and IPONWEB indicates ad tech ownership improves agency performance NEW YORK - Nearly half (49%) of all advertising agencies undertake programmatic...

NEW YORK – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV)....

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers  London, UK: The Association...

PubMatic’s Q1 2018 QMI report highlights 84% YOY increase in mobile app monetized impression volumes globally REDWOOD CITY, Calif. - PubMatic, the publisher-focused sell-side platform...

-        Study from MediaCom and ViewersLogic shows using a phone/tablet while watching TV can actually improve the effectiveness of an advert -        Viewers 75% more likely to...

Mobile Advertising Hits Landmark $49.9 Billion, While Digital Video Climbs to a Record $11.9 Billion, According to 2017 IAB Internet Advertising Revenue Report NEW YORK...

SoundCloud, the world’s largest open audio platform, announced its video and display inventory are now available on the Google’s DoubleClick platform. The integration brings...

The new Alexa Agency Plan equips agencies with insights that instantly reveal clients’ untapped avenues for growth. SAN FRANCISCO – Alexa.com, the trusted source of competitor...