Channel Factory Promotes Robert Björk to MD Following Period of Significant Growth
Leading brand suitability platform announces significant growth of 200% for Q1 and Q2 as it appoints Björk to manage its continued expansion
Stockholm, Sweden -...
Influencer Marketing Drops Sharply Amid COVID-19 Pandemic
Brands working with influencers falls by 37%; efficiency of influencer marketing decreases by 41%
Brands are turning to micro-influencers for results as budgets face further...
Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend...
“My guess is that all these advertisers will be back on the platform soon enough.” That was Mark Zuckerberg’s reported response to the July-long...
Channel Factory Continues Expansion with Senior UK and US Hires
Leading brand suitability platform announces further hires as it ramps up growth globally to keep up with advertiser demand for contextually aligned content
London, UK...
Extend Brand Stories to Quality Audiences Outside of Social with Verizon Media
New “Brand Story” format allows brands to ‘plug & play’ their “Stories” creative into Verizon Media’s industry-leading DSP to reach quality audiences in premium...
IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms
YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings
NEW YORK -- IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as...
IAS Now Offers Fraud and Viewability Measurement Across Pinterest
London, UK - Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile...
Smartly.io Named Pinterest Creative Partner for Offering Advertisers Creative at Scale
Creative automation and on-demand services empower brands to grow Pinterest advertising
NEW YORK -- Smartly.io, the leading social advertising automation platform for designers and performance...
Sprinklr Partners with Mediaocean to Integrate the Social Ad Buying Experience
Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising
Global media agencies like...
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