Twitter

Sharethrough, a native video advertising platform, today announced that its Sharethrough Promoted Video Analytics product now supports videos on Twitter. For the first time, advertisers who promote their videos via paid Twitter ads (“Promoted Tweets”) can get full transparency into campaign performance across paid, earned and owned media efforts, allowing them to understand which Tweets and videos are most effective in driving engagement, views and sharing. A select group of high profile brand advertisers, including Toyota, McDonalds, Activision Publishing and Jarritos, have added Sharethrough Promoted Video Analytics to their Twitter video strategy and are launching the first campaigns with this integration.

GraphEffect, a social marketing software company, announced new Twitter offerings at the ad:tech conference in San Francisco, where the company has been nominated as a “Start Up Spotlight Finalist.” GraphEffect’s AudienceBoost is the first offering that allows a scalable solution for brands to run advertising campaigns on Twitter. It enables brands to uncover new interest targets for their Promoted Tweets and Promoted Accounts. American Express and Digitas beta tested the new offering during last month’s successful American Express Twitter Sync campaign.