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140 Proof Launches In-App Social Video Ads

140 Proof, the leading social ad platform for Twitter and Facebook, launched a new in-app social video ad unit that enables brands to increase social engagement around videos and better capture the positive buzz surrounding their video campaigns. This is the first time advertisers will be able to serve video content to consumers within their favorite social apps.

Sharethrough’s Promoted Video Analytics Now Support Videos Shared on Twitter

Sharethrough, a native video advertising platform, today announced that its Sharethrough Promoted Video Analytics product now supports videos on Twitter. For the first time, advertisers who promote their videos via paid Twitter ads (“Promoted Tweets”) can get full transparency into campaign performance across paid, earned and owned media efforts, allowing them to understand which Tweets and videos are most effective in driving engagement, views and sharing. A select group of high profile brand advertisers, including Toyota, McDonalds, Activision Publishing and Jarritos, have added Sharethrough Promoted Video Analytics to their Twitter video strategy and are launching the first campaigns with this integration.

GraphEffect Announces AudienceBoost for Twitter Advertising Campaigns

GraphEffect, a social marketing software company, announced new Twitter offerings at the ad:tech conference in San Francisco, where the company has been nominated as a “Start Up Spotlight Finalist.” GraphEffect’s AudienceBoost is the first offering that allows a scalable solution for brands to run advertising campaigns on Twitter. It enables brands to uncover new interest targets for their Promoted Tweets and Promoted Accounts. American Express and Digitas beta tested the new offering during last month’s successful American Express Twitter Sync campaign.

G5 Search Marketing Adds Twitter Widget to Local Marketing Platform

G5’s Widget Connects Clients with Prospective Customers BEND, Ore. - G5 Search Marketing, the leader in Local Marketing Management, announced the addition of a Twitter...

New Social Media Marketing Platform Extends Livemercial Direct Response to Online Communities

VALPARAISO, Ind. - Livemercial, the leading provider of online direct response marketing, introduced a new social media marketing platform at the Electronic Retailers Summit...

Crayola Launches Creativitycast2 Back-to-School Social Media Campaign on Twitter and Facebook

EASTON, Pa. - Crayola art tools have long been must-haves in virtually every child’s backpack on the first day of school. With the launch...

CoTweet Brings in First Revenue as Fortune 500 Companies Embrace Enterprise-level Services for Twitter

Coca-Cola, Ford, Microsoft, McDonald's, SunTrust and Whole Foods Among First To Join CoTweet Enterprise Innovators Program SAN FRANCISCO - The world’s leading brands have embraced...

Adobe SocialAnalytics, Powered by Omniture, Delivers Marketers Ability to Monitor, Measure and Monetize Social...

An Integrated Part of the Adobe Online Marketing Suite, Adobe SocialAnalytics Adds a Social Dimension to the Entire Suite, Turning Data and Sentiment from...

Ad-ology Forecast: More than a Quarter of US Small Businesses Plan to Spend More...

WESTERVILLE, Ohio - Small business owners are hoping to engage customers in new ways in 2010. According to Ad-ology Research, 28% of small business...

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