Ace Metrix Debuts Revolutionary On-Demand TV Advertising Creative Measurement
Online Delivery of Ad Performance Data and Competitive Intelligence; Coldwell Banker One of First to Use New Service
LOS ANGELES - Ace Metrix™, a leader...
Japanese Automaker Blocks Go Daddy Ad from U.S. Open Coverage
Lexus Bars Vintage American Car from Being Seen During U.S. Open
SCOTTSDALE, Ariz. - Believe it or not, Japanese automaker Lexus is blocking a GoDaddy.com...
RGB Networks and OpenTV Demonstrate Advanced Advertising Capabilities for Cable Television Operators
Standards-based Approach Enables Real-time Localization of Ads Using Digital Overlays
SAN FRANCISCO & SUNNYVALE, Calif. - RGB Networks, the leader in network video processing, and...
NDS to Integrate Pontis’ Marketing Delivery Platform with the NDS Unified Headend
Integrated solution will enable pay-TV operators to deliver personalized and contextual offers, promotions and recommendations of relevant content to subscribers across multiple platforms
Proof of...
CableLabs Announces Next in Series of Interactive and Advanced Advertising Specifications
Industry Moves Toward Goal of Standardized Reporting, Fulfillment Across a National Footprint; Specs Part of Advanced Advertising 1.0 Architecture
LOUISVILLE, Colo. - CableLabs® announced the...
Television Ads Considered Most Helpful to Americans
Internet banner ads most ignored
ROCHESTER, N.Y. - One of the main purposes of advertising is to help consumers decide what products and services they...
Coupons.com Unveils First-Ever National Television Advertising Campaign
Campaign Showcases Drastic Cost-Saving Measures and Suggests “There’s A Better Way to Save” with Coupons.com
MOUNTAIN VIEW, Calif. - Coupons, Inc., the leader in digital...
Canwest Announces Alignment of U.S. Representation
TORONTO - Canwest Broadcasting announced the alignment of sales representation for both Conventional and Specialty stations in the U.S., effective September 1, 2009.
Canadian Television...
OpenTV’s Ad Management Technology on Display at IBC 2009
Company to Demonstrate OpenTV Eclipse for Emerging Ad Insertion Operations
IBC 2009
Stand C81
SAN FRANCISCO - OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of...
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