TV & Cable Advertising

The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. NEW YORK -- Today, Fox Corporation (Nasdaq: FOXA,...

IRVINE, Calif. -- VIZIO (NYSE: VZIO) today announced that SmartCast™, the award-winning smart TV platform available to millions of viewers, has been recognized as...

Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...

IRVINE, Calif. -- Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, today announced that Viant has entered into a license agreement with TiVo®,...

Canada marks Adgile’s first commercial expansion outside of Australia Adgile, the next generation performance management platform for TV advertising, today confirmed a market entry partnership...

Always hungry for arresting movies, viewers search for other video landscapes that go beyond traditional cable. Almost 30% of cable TV subscribers intended to...

Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars NEW YORK & LEXINGTON, Ky. --...

Platform accelerates audience-based selling and buying for TV advertising NEW YORK -- Xandr today announced the launch of Monetize TV, an audience-based selling platform built for...

A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and...