TV & Cable Advertising

Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement, announced today...

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...

NEW YORK -- Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced...

Partnership to Accelerate Global Product Expansion and Innovation in CTV NEW YORK -- TripleLift, one of the largest advertising technology platforms in the world, announced today...

The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. NEW YORK -- Today, Fox Corporation (Nasdaq: FOXA,...

IRVINE, Calif. -- VIZIO (NYSE: VZIO) today announced that SmartCast™, the award-winning smart TV platform available to millions of viewers, has been recognized as...

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening...

Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...

IRVINE, Calif. -- Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, today announced that Viant has entered into a license agreement with TiVo®,...