Ad Tech Daily is a news publication dedicated to all things ad tech, with a particular focus on advertising operations (ad ops), launched in 2008. It features news, interviews, events, commentaries aimed at serving an audience of primarily ad tech professionals. Occasionally, you will see news covering the larger sphere of online advertising and online marketing.
Initially launched under the name of “Ad Operations Online” by ad tech industry expert Otilia Otlacan, the site was rebranded as “Ad Tech Daily” in August 2015 in order to reflect the expansion of topics covered on daily basis. Otilia stepped down from all her duties as editor and publisher in September 2016; the current team is led by former editor and long-time site collaborator Simone Nesznik and has expanded to include several freelancers helping out daily operations and scheduling.
Ad Tech Daily is completely independent, not affiliated with any industry body.