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DoubleVerify’s Annual Global Study Finds Mobile App Video Fraud Increases 50% Year-Over-Year; Verification Surges...

DV’s annual study on the state of digital media quality and performance also reveals significant declines in key violation rates, underscoring the positive impact...

The Trade Desk Launches TD7, Venture Capital Arm to Invest in Open Internet Start-Ups

First Investment in Algorithmic Ad Optimization Innovator, Chalice LOS ANGELES -- Global advertising technology leader, The Trade Desk (NASDAQ:TTD) today announced the launch of an...
Ad Tech Daily

AdTech Innovator QTT® Adds to Its Family of Groundbreaking Patents Connecting Digital, Linear TV...

Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars NEW YORK & LEXINGTON, Ky. --...

Former Trade Desk and American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing...

Zeta continues building for accelerated growth with appointment of first Chief Marketing Officer NEW YORK -- Zeta (NYSE: ZETA), a cloud-based marketing technology company that empowers...

Teads Files Registration Statement for Proposed Initial Public Offering

NEW YORK -- Teads, a global media platform, today announced that it has filed a registration statement on Form F-1 with the U.S. Securities...

Blackstone Announces Significant Investment in Simpli.fi, a Leading Programmatic Advertising Platform, at $1.5 Billion...

Investment to accelerate Simpli.fi’s next stage of growth and innovation NEW YORK & FORT WORTH, Texas & CHICAGO -- Blackstone (NYSE:BX) announced today that private...

Smart Acquires Cookie-Free CTV and Video Advertising Platform DynAdmic

“Leading independent ad monetisation platform aims to scale its position on the CTV/Video market and to provide media buyers and publishers with enhanced cookie-free...
Ad Tech Daily

Bidtellect Crunches Big Data for Smarter Advertising With HPE Ezmeral

Top digital advertising business outperforms competition with real-time data analytics to optimize targeted advertising HOUSTON -- Hewlett Packard Enterprise (NYSE: HPE) today announced that programmatic...

What Does The Updated Timeline For The Privacy Sandbox Mean For Advertising Market Participants?

The below is a statement by Lukasz Wlodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, at RTB House - providing his...

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