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Walmart Connect’s Melissa Gallo Joins Yieldmo as SVP, Global Exchange Operations

New role strengthens Yieldmo’s ability to scale it’s operations NEW YORK -- Yieldmo is proud to announce the addition of Melissa Gallo to its leadership...
Ad Tech Daily

Xandr Platform Growth Accelerates in the First Half of 2021

Digital Video spend doubled year-over-year, CTV growth exceeds 200%, in H1 NEW YORK -- Xandr, AT&T’s data-enabled technology platform at the intersection of digital and...
Ad Tech Daily

RTB House Releases Update to its Deep Learning AI Engine, Delivers a Full-Funnel View...

Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts NEW YORK — RTB House, a global company...
Ad Tech Daily

A Quarter of Brits Will Have Started Christmas Shopping This Month as Cautious Confidence...

A quarter (25%) of Brits that celebrate Christmas say they will have started thinking about Christmas shopping before the end of August. That’s according...
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RTB House Releases U.S. Marketplaces Advertising and Impact Guide, Champions Brand Success on Digital...

RTB House releases report on American online marketplaces, packed with information to help online sellers and marketplace owners drive more value New York, NY  —...

Taboola Partners With Awin to Assist Publishers in Diversifying Their Traffic Acquisition Strategies

Awin’s publishers will be offered a simple, no obligation and cost effective way to explore acquiring traffic London – Taboola, a global leader in powering...

RTB House Appoints Lukasz Włodarczyk to the Newly Created Position of VP of Programmatic...

Włodarczyk’s to lead all initiatives and activities related to RTB House’s cookieless vision for the future of advertising NEW YORK — TBD — RTB House,...
Ad Tech Daily

MediaGo Joins the IAB Europe Transparency and Consent Framework, Will Offer Native and Display...

SAN FRANCISCO -- MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency...
Ad Tech Daily

InMobi Exchange Integrates with In-App Header Bidding Solutions, Reducing Friction and Optimize Competition for...

Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory SAN FRANCISCO, CA...

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