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Ad Fraud to Cost North American Advertisers $100 Million a Day by 2023

New Profile of Ad Fraud in North America by TrafficGuard and Juniper Research NEW YORK - Ad fraud prevention specialist TrafficGuard, has teamed up with...

MRC Continues Meetrics’ Accreditation for Sophisticated Invalid Traffic Detection and Filtration and for Desktop...

Berlin – Meetrics, the leading European software company for advertising measurement and analytics, has been granted continued accreditation by the Media Rating Council (MRC)....

MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain

By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience NEW YORK -- MediaMath, acclaimed independent programmatic...
NativeX - Mobile Ad Fraud Risk Factor Assessment

NativeX: Combatting Advertising Fraud in APAC

Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we...

IAS Builds First-Ever Connected TV Verification Solution Directly With Leading Video Publishers Including NBCUniversal...

Over  of the UK’s TVs connect to the internet and the connected television (CTV) space is growing at a rapid pace, driven in no small...

AdSecure Releases First Security Violations Report for Q1 2019

Dublin - AdSecure, the ad verification solution used by ad networks, ad operations teams and publishers has released its first Security Violations Report for...

GumGum Partners with White Ops to Deliver Comprehensively Safe Ad Exchange

All inventory across GumGum’s uniquely brand safe ad exchange will be shielded by MediaGuard, White Ops’ best-in-class pre-bid ad fraud protection. SANTA MONICA, Calif. --...

Juniper Research: Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving...

BASINGSTOKE, England -- A new study from Juniper Research forecasts advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed via...

Report from ANA and White Ops Shows War on Ad Fraud is Succeeding

Measures Designed to Block Fraudulent Impressions Are Working PHOENIX -- Economic losses due to bot fraud are expected to total $5.8 billion globally this year,...

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