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Industry Leaders from News Corp, Xaxis, U of Digital and Quantcast Present Ideas for...

Adapting to Cookieless Future is Like Learning “a TikTok dance” Says One Top Industry Exec SAN FRANCISCO -- At the industry summit, The Cookie Conundrum: A Recipe...
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Blis Extends Global Commercial Footprint in Asia and North America

Blis enters Japanese market and strengthens presence in Asia and North America through reseller partnerships  LONDON:  As part of its global expansion, Blis, the leading privacy-first location-powered...
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AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About...

Study Offers Essential Guidance on Advertising Measurement and Privacy Compliance Based on a Survey of Advertisers in the US, UK and Germany Markets SAN FRANCISCO...
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Swaarm Launches Privacy Enabled Attribution in Response to Apple’s IDFA Removal

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the whole advertising network chain BERLIN — Swaarm announced the launch of...
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Verizon Media Launches Next-Gen Solutions, the Future of ID-Less Advertising

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering...

Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc

Verification Highlights Audiencerate's Commitment to International Privacy Standards TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has...

Sourcepoint Raises $17 Million to Boost Privacy and Compliance Solutions for Publishers and Marketers

New investment, led by Arrowroot Capital, will be used for global expansion and research and development  Investment follows the company’s acquisition of RedBud and the...
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White Ops Expands Partnership With Snowflake to Launch Fraud Protection Datasets on Snowflake Data...

Kargo Operationalizes White Ops Fraud Protection Insight With Snowflake NEW YORK -- White Ops, the global leader in collective protection against sophisticated bot attacks and...

Marketers for an Open Web Calls on CMA to Block Google’s Privacy Sandbox

Coalition of businesses asks Competition watchdog to impose ground-breaking legal block on launch of ‘anti-competitive’ Google browser technology London - A coalition of leading technology and...

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