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Yieldmo Announces Privacy-First Marketplace

Yieldmo's Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK -- Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first...
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White Bullet and The European Lotteries Announce Partnership to Fight Piracy

London, UK: IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy. White Bullet will track advertising...

The Trade Desk Appoints Joshua Smith as Senior Vice President, Chief Privacy and Product...

NEW YORK -- Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced the appointment of Joshua Smith as Senior Vice President, Chief...

Novatiq Announces Supership Holdings Partnership to Scale Its Privacy-First Identity Solution Across Japan And...

LONDON -- Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings....
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Covatic Launches A-Type, a Solution to the ID and Privacy Challenge Faced by the...

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed...

Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return on Investment...

Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms SAN FRANCISCO -- LiveRamp® (NYSE: RAMP)...
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Industry Leaders from News Corp, Xaxis, U of Digital and Quantcast Present Ideas for...

Adapting to Cookieless Future is Like Learning “a TikTok dance” Says One Top Industry Exec SAN FRANCISCO -- At the industry summit, The Cookie Conundrum: A Recipe...
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Blis Extends Global Commercial Footprint in Asia and North America

Blis enters Japanese market and strengthens presence in Asia and North America through reseller partnerships  LONDON:  As part of its global expansion, Blis, the leading privacy-first location-powered...
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AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About...

Study Offers Essential Guidance on Advertising Measurement and Privacy Compliance Based on a Survey of Advertisers in the US, UK and Germany Markets SAN FRANCISCO...

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