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Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising

New research provides comprehensive look at identity in a privacy first, post-cookie world NEW YORK -- Winterberry Group, a specialized...
Ad Tech Daily

WPP and SuperAwesome Announce Global Partnership to Ensure Privacy and Safety for Kids and...

NEW YORK & LONDON -- WPP (NYSE:WPP) and SuperAwesome, the leading kidtech platform, announced a partnership to advance the standards of privacy...
Ad Tech Daily

Crossix Joins the Network Advertising Initiative (NAI)

Formalizes relationship with the leading self-regulatory group for digital advertising NEW YORK -- Crossix, the industry leader in patient...

MediaPRO Research Reveals Almost Two-Thirds of U.S. Employees Unaware if the CCPA Applies to...

Employees are more aware of privacy risks and stakes but unsure of how they affect the workplace; persistent misconceptions about malware, phishing and cloud...

Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech

GDPR Recommended Technology Safeguards Enable Democratized Digital Marketing London - Anonos®, the leading data privacy and enablement technology provider, Acxiom®, the data and technology foundation for the world’s...

LiveRamp Launches Privacy Manager, a Configurable Consent Management Platform

Solution Helps Global Clients Comply with Data Privacy Laws like GDPR and CCPA; Privacy Manager is built on Faktor, acquired by LiveRamp in April 2019 SAN...

IAB and IAB Tech Lab Release CCPA Compliance Framework for Public Comment

Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations NEW YORK -- IAB, the trade association for the...

Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent and Ensures Privacy...

Cuebiq enables users, partners, and customers to perform or request third-party validation of any Cuebiq product, as well as validate consent, while preserving user...

LiveRamp Acquires Consent Management Platform Faktor

Company Expands Suite of Privacy Offerings and Doubles Down on Commitment to Data Stewardship LONDON, UK – LiveRamp® (NYSE: RAMP), the identity platform powering exceptional experiences, announced...

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