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Privacy Within Ad-Tech: Why a Consumer-First Approach Is Needed, Says Eyeo

Despite the shift amongst browsers and regulators to privacy, consumer sentiment has been the real catalyst for change Predictions are a tricky business in the...
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Kochava Announces CCPA Integration with Facebook

Kochava Intelligent Consent Manager TM Can Help Advertisers with Changes Beginning August 1st SANDPOINT, Idaho -- Kochava, the leading attribution platform for real-time data solutions for mobile...
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Clickagy Launches Future-Proof Cookieless Solution

Gives advertisers seemingly individualized targeting without sacrificing consumer privacy Clickagy, the data intelligence provider, announced the launch of their privacy-compliant and future-proof solution for the...

Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising

New research provides comprehensive look at identity in a privacy first, post-cookie world NEW YORK -- Winterberry Group, a specialized management consultancy with deep experience in...
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WPP and SuperAwesome Announce Global Partnership to Ensure Privacy and Safety for Kids and...

NEW YORK & LONDON -- WPP (NYSE:WPP) and SuperAwesome, the leading kidtech platform, announced a partnership to advance the standards of privacy for children...
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Crossix Joins the Network Advertising Initiative (NAI)

Formalizes relationship with the leading self-regulatory group for digital advertising NEW YORK -- Crossix, the industry leader in patient data, privacy, and analytics, announced today...

MediaPRO Research Reveals Almost Two-Thirds of U.S. Employees Unaware if the CCPA Applies to...

Employees are more aware of privacy risks and stakes but unsure of how they affect the workplace; persistent misconceptions about malware, phishing and cloud...

Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech

GDPR Recommended Technology Safeguards Enable Democratized Digital Marketing London - Anonos®, the leading data privacy and enablement technology provider, Acxiom®, the data and technology foundation for the world’s...

LiveRamp Launches Privacy Manager, a Configurable Consent Management Platform

Solution Helps Global Clients Comply with Data Privacy Laws like GDPR and CCPA; Privacy Manager is built on Faktor, acquired by LiveRamp in April 2019 SAN...

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