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Pattern89 Reveals the 2021 Ad Creative That Will Work Best

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS -- Pattern89, a...

VideoAmp Integrates Conversion Logic Capabilities to Launch Cross-Channel Attribution Measurement, Planning and Audience Activation...

VideoAmp acquired Conversion Logic in March of 2020 and has integrated the company’s software, machine-learning attribution models, simulation and optimization engine into its platform...
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Effectv and VAB Analyze Hundreds of New and Established Companies to Measure TV Advertising’s...

The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained...

20% Increase In Click-Through Rates For Marketers Via New StrategyBox and Pattern89 Partnership

Vancouver, BC - StrategyBox, A Vancouver-based Customer Journey Mapping platform, is announcing a new partnership with Pattern89, an Indianapolis-based company that specializes in creative...
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Dentsu Taps VidMob to Launch Global ‘Attention Economy’ Ad Lab Initiative

NEW YORK -- As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention,...
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Triton Digital Releases U.S. Podcast Report for the September 2020 Reporting Period

NEW YORK -- Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the...
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Publica Release Features To Bring Increased Transparency To CTV Programmatic Auctions

CTV Advertising technology company Publica have released a feature within their platform called Live Logs that enables streaming publishers & platforms who use the...
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ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV

Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory partners NEW YORK -- ITN...

Beeswax Upgrades Buzz With Improved Targeting and Analytics – Better Usability, Functionality and Speed

Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes after a...

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