Kochava Announces Acquisition of Machine Advertising
Leaders in digital advertising and measurement for app marketers and brands join forces
SANDPOINT, Idaho & LONDON -- Kochava, the leading real-time data solutions company...
First Data LTD Presents Transactional Data Processing Software at GITEX Global 2022
GITEX Global 2022 will be held in Dubai from October 10 to 14. The event will feature all the major technological developments from the...
Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar
Integrated omnichannel planning and activation meets real-time brand measurement and optimization
SAN FRANCISCO -- Quantcast, a global advertising technology company, announced the launch of a...
Postclick Appoints Mark McKenna as Chief Executive Officer
McKenna brings rich digital leadership experience from Razorfish, Huge, and Hero Digital to Postclick team and clientsFounder Tyson Quick assumes role of chief growth...
Pubmatic and MiQ Solutions Average 65% Reach Over Cookie-Powered Campaigns
PubMatic and MiQ are at the Leading Edge of Addressability InnovationNew Cookieless Solutions Increase Reach 65% and Improve Buyer ROI
REDWOODCITY, Calif. - PubMatic (Nasdaq:...
NielsenIQ and Qualtrics Announce New Partnership to Help Brands Drive Sustainable Growth
Combined reach and capabilities create one of the world’s most comprehensive brand experience solutions
CHICAGO -- NielsenIQ, the industry leader in global measurement and data...
RTB House Releases Update to its Deep Learning AI Engine, Delivers a Full-Funnel View...
Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts
NEW YORK — RTB House, a global company...
Quotient Launches New Multi-Touch, Impression-Based Attribution Measurement With Self-Serve Capabilities
Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across channels to impact on sales in near real-time
MOUNTAIN...
Xandr Introduces First of Its Kind Forecasting and Analysis Across CTV and Linear Addressable
Yield Analytics' converged inventory analysis offers forecasting, planning, and optimization tools to support converged selling at scale
NEW YORK -- Xandr today announced the launch of...
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