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Kochava Announces Acquisition of Machine Advertising

Leaders in digital advertising and measurement for app marketers and brands join forces SANDPOINT, Idaho & LONDON -- Kochava, the leading real-time data solutions company...
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First Data LTD Presents Transactional Data Processing  Software at GITEX Global 2022

GITEX Global 2022 will be held in Dubai from October 10 to 14. The event will feature all the major technological developments from the...
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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Integrated omnichannel planning and activation meets real-time brand measurement and optimization SAN FRANCISCO -- Quantcast, a global advertising technology company, announced the launch of a...
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Postclick Appoints Mark McKenna as Chief Executive Officer

McKenna brings rich digital leadership experience from Razorfish, Huge, and Hero Digital to Postclick team and clientsFounder Tyson Quick assumes role of chief growth...
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Pubmatic and MiQ Solutions Average 65% Reach Over Cookie-Powered Campaigns

PubMatic and MiQ are at the Leading Edge of Addressability InnovationNew Cookieless Solutions Increase Reach 65% and Improve Buyer ROI  REDWOODCITY, Calif. - PubMatic (Nasdaq:...
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NielsenIQ and Qualtrics Announce New Partnership to Help Brands Drive Sustainable Growth

Combined reach and capabilities create one of the world’s most comprehensive brand experience solutions CHICAGO -- NielsenIQ, the industry leader in global measurement and data...
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RTB House Releases Update to its Deep Learning AI Engine, Delivers a Full-Funnel View...

Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts NEW YORK — RTB House, a global company...
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Quotient Launches New Multi-Touch, Impression-Based Attribution Measurement With Self-Serve Capabilities

Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across channels to impact on sales in near real-time MOUNTAIN...
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Xandr Introduces First of Its Kind Forecasting and Analysis Across CTV and Linear Addressable

Yield Analytics' converged inventory analysis offers forecasting, planning, and optimization tools to support converged selling at scale NEW YORK -- Xandr today announced the launch of...

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