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Pattern89 Announces Predict: AI That Simulates Ad Performance Before Campaigns Launch

Marketers can predict with 95% accuracy what creative elements will perform best before campaigns begin. INDIANAPOLIS — Pattern89, an...

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced...

MediaMath Expands Partnership with TVSquared to Provide CTV Attribution Across EMEA

MediaMath Advertisers – Throughout Europe & Asia – Can Access Always-On Performance Analytics for Programmatic CTV Campaigns EDINBURGH, Scotland...

Backlite Media Partners With Admobilize to Offer Clients Measurable Insight Into Cinema Advertising at...

Dubai, UAE – BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company...

AOP Analysis Finds Content Verification Technology Is a Key Driver of Ad Discrepancy

The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present. London, UK: The Association for...

Fiksu DSP Now Offers Even More Efficient Ad Campaign Optimization and Complete Transparency Through...

Fiksu, a demand-side platform for digital advertising, has announced the launch of its self-serve DSP. The platform has been built to empower marketers with...

GlobalWebIndex Revolutionises Broadcast Ad Campaigns with TV Reach and Frequency

New tool assesses 44 international channels in 42 markets including EMEA, APAC & the Americas A world first in bringing disparate data sets...

Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution...

Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies REDWOOD CITY, Calif. -- Amobee, a global digital advertising technology...

The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart...

Linear and OTT Insights Enable Omnichannel Campaign Planning for the World's Leading Advertisers NEW YORK & SAN FRANCISCO -- Advertising technology leader, The Trade Desk™ has partnered...

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