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Forrester Introduces Brand Experience Index To Measure The Interconnectedness Between Brand And Customer Experience

When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty CAMBRIDGE,...
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Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology

Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One NEW YORK -- Innovid (NYSE:CTV),...
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Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend...

37% of shoppers also say online advertisements during the holidays influence their purchase decisions, helping them find what they’re looking for and spark discovery. 1...
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MiQ Introduces First-to-Market Hospital and Doctor Influence Measurement Solution

In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry NEW YORK, NEW YORK...
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Adjust Unveils Multi-Platform Deep Linking Solution for Mobile App Marketers To Drive In-App Engagement

TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment SAN FRANCISCO -- Leading measurement and analytics company Adjust unveiled TrueLink, a solution...

VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities

The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming...
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FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in...

As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices...
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VideoAmp Taps Industry Veteran to Lead Media Measurement Auditing, Expands Efforts to Promote Transparency...

NEW YORK -- VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology...
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Affectiva and Kantar Renew Long-Term Partnership to Advance Attention and Emotional Insights in Advertising...

Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers BOSTON -- Affectiva, a Smart Eye company and the...

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