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Quotient Launches New Multi-Touch, Impression-Based Attribution Measurement With Self-Serve Capabilities

Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across channels to impact on sales in near real-time MOUNTAIN...
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Xandr Introduces First of Its Kind Forecasting and Analysis Across CTV and Linear Addressable

Yield Analytics' converged inventory analysis offers forecasting, planning, and optimization tools to support converged selling at scale NEW YORK -- Xandr today announced the launch of...
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Metricsflow’s Cookieless Analytics Platform Backed by Silicon Valley VC Firm

Local tech company Metricsflow recently backed by Silicon Valley-based VC fund GoAhead in push towards a more privacy-friendly user experience on the web. ST. JOHN’S,...
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Triton Digital Releases the May 2021 U.S. Podcast Report; Implements Version 2.1 of the...

NEW YORK -- Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the...
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TVSquared Joins IAB Europe’s Transparency and Consent Framework

Global TV Ad Measurement Provider Further Extends Commitment to Consumer Privacy & Information Security EDINBURGH, Scotland -- TVSquared, the global leader in cross-platform TV ad...
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The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities...

To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI introduces unprecedented Ad Market Intelligence Tools including Granular Digital Video CPM...

TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement and Attribution

Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes TYSONS, Va. & NEW YORK -- TEGNA Inc....

RTB House Collaborates with Oracle Moat to Measure and Boost Ad Campaign Performance, Reshaping...

By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market NEW...
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TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors

Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...

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