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Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor

Company Taps Brown’s Extensive Experience as Global Demand for TV Ad Measurement Platform Surges NEW YORK & EDINBURGH, Scotland -- TVSquared, the global leader in...
Ad Tech Daily

67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...
Ad Tech Daily

TVSquared Teams Up with Experian to Power TV Ad Measurement and Deliver Audience Insights...

Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement, announced today...
Ad Tech Daily

TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV

Independent Platform Provides Cookie-Less 1:1 Deterministic Solution to Measure the Effectiveness of Linear, Addressable& OTT/CTV Across Any Device NEW YORK & EDINBURGH – TVSquared announced...

Kochava Connects Advertisers with SKAdNetwork-Ready Growth Partners

SKAdNetwork Certification Program from Kochava Helps Marketers Make Decisions SANDPOINT, Idaho -- Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, ...
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Magnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with TV Content Reporting

TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV NEW YORK & LOS ANGELES -- Magnite (NASDAQ: MGNI), the...
Ad Tech Daily

FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across...

FreeWheel’s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU’s linear TV ad scheduling process across all...
Ad Tech Daily

Pattern89 Reveals the 2021 Ad Creative That Will Work Best

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS -- Pattern89, a...

VideoAmp Integrates Conversion Logic Capabilities to Launch Cross-Channel Attribution Measurement, Planning and Audience Activation...

VideoAmp acquired Conversion Logic in March of 2020 and has integrated the company’s software, machine-learning attribution models, simulation and optimization engine into its platform...

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