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The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities...

To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI introduces unprecedented Ad Market Intelligence Tools including Granular Digital Video CPM...

TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement and Attribution

Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes TYSONS, Va. & NEW YORK -- TEGNA Inc....

RTB House Collaborates with Oracle Moat to Measure and Boost Ad Campaign Performance, Reshaping...

By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market NEW...
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TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors

Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...
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Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Marketplaces

AI-driven platform shows brands and retailers the true impact of Amazon Advertising on the operational performance of product catalogs, empowering them to optimize strategy...

Flyshot Launches Privacy-Preserving Deterministic Conversion Attribution for iOS 14

The user acquisition solution can generate and attribute deterministic Revenue KPIs in real-time, including Return on Ad Spend (ROAS), while lengthening attribution windows up...
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Brand Metrics Partners with Ciaopeople to Enable the Italian Publisher’s Brand Lift Measurement Strategy

The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands. London, UK: Swedish...

Affise Launches New Attribution Chain Technology to Measure Advertising Results

VILNIUS, Lithuania -- Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier...

VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver...

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