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Facebook and YouTube Account for 49% of Online Video Ad Revenue in 2020

LONDON — Global online video advertising revenue will grow from $70bn in 2020 to $120bn by the end of 2024 according to Omdia’s latest Global Online...
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WPP and TikTok Announce First-of-Its-Kind Global Agency Partnership

Partnership will focus on delivering new opportunities for creative excellence for WPP agencies and clients NEW YORK -- WPP (NYSE: WPP) and TikTok, a leading...
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Aisle Rocket Launches Incremental Lift Tool for Facebook Advertising

FaceLift Yields 10x Performance by Optimizing Facebook Campaigns at the Audience Level for Greater Efficiency CHICAGO – Aisle Rocket, a growth-driven marketing agency that unifies creative...

Smartly.io Accelerates Growth in 2020, Empowering Brands to Scale Social Advertising

Company continues to innovate and attract new talent, appointing new CRO NEW YORK -- Smartly.io, the leading social advertising automation platform for creative and...
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Publishers Renew Call for Government Action Against Google/Facebook Monopoly

Fiscal Update Announcement a Strong First StepAction Needed Now to Avoid US-Style “News Deserts” TORONTO -- Canada’s news media publishers today applauded the Government of...
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New Study Reveals Male Millennials Will Drive Future UK Growth of TikTok

While Gen Z are most frequent users, male Millennials lead the way in engagement and in-app buying, according to VidMob research London, UK: New research...

Picnic Launches Studio and Scoops Best New Supply Side Product or Service at The...

User-first ad marketplace debuts creative platform for premium social-style ads and swiftly picks up prestigious award London, UK: Picnic, the Social Display Ad Marketplace, is...
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Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social...

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels LOS ANGELES -- Ad.net, the search marketplace outside of traditional incumbents, today announced...
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Sprinklr Partners with Mediaocean to Integrate the Social Ad Buying Experience

Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising Global media agencies like...

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