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Smartly.io Named Pinterest Creative Partner for Offering Advertisers Creative at Scale

Creative automation and on-demand services empower brands to grow Pinterest advertising NEW YORK -- Smartly.io, the leading social advertising automation platform for designers and performance...
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IAS Now Offers Fraud and Viewability Measurement Across Pinterest

London, UK - Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile...

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings NEW YORK -- IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as...

Extend Brand Stories to Quality Audiences Outside of Social with Verizon Media

New “Brand Story” format allows brands to ‘plug & play’ their “Stories” creative into Verizon Media’s industry-leading DSP to reach quality audiences in premium...
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Channel Factory Continues Expansion with Senior UK and US Hires

Leading brand suitability platform announces further hires as it ramps up growth globally to keep up with advertiser demand for contextually aligned content London, UK...
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Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend...

“My guess is that all these advertisers will be back on the platform soon enough.” That was Mark Zuckerberg’s reported response to the July-long...
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Influencer Marketing Drops Sharply Amid COVID-19 Pandemic

Brands working with influencers falls by 37%; efficiency of influencer marketing decreases by 41% Brands are turning to micro-influencers for results as budgets face further...

Channel Factory Promotes Robert Björk to MD Following Period of Significant Growth

Leading brand suitability platform announces significant growth of 200% for Q1 and Q2 as it appoints Björk to manage its continued expansion Stockholm, Sweden -...

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...

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