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Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend...

“My guess is that all these advertisers will be back on the platform soon enough.” That was Mark Zuckerberg’s reported response to...
Ad Tech Daily

Influencer Marketing Drops Sharply Amid COVID-19 Pandemic

Brands working with influencers falls by 37%; efficiency of influencer marketing decreases by 41% Brands are turning...

Channel Factory Promotes Robert Björk to MD Following Period of Significant Growth

Leading brand suitability platform announces significant growth of 200% for Q1 and Q2 as it appoints Björk to manage its continued expansion

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced...

Smartly.io Continues Innovation in Social Advertising by Partnering with Snap Inc.

Partnership builds on recent innovations like enhanced creative capabilities and Pinterest offering NEW YORK -- Smartly.io, the leading social...
Ad Tech Daily

6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the...

6sense® Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertisingMay 21, 2020 09:00 AM Eastern Daylight...
Ad Tech Daily

Smartly.io Sets New Standard for Creative Automation of Social Advertising

Smartly.io uplevels its creative automation capabilities, offering a true end-to-end creative and media buying solution for social advertisingApril 28, 2020 09:00 AM...

Instagram Now Attracts a Larger Audience than Facebook Among Top Brands According to New...

Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends...

Lyon Real Estate Introduces SmartSocial Ads, Powered by Adfenix

Lyon agents will now be able to hyper-target potential buyers most likely to be interested in their listings SACRAMENTO, Calif. -- Lyon Real Estate has...

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