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Nova Enables Social Display Programmatically for 5,000 Brands

Polar has spun out its programmatic solutions for brands and agencies into a standalone business, Nova. The business is accelerating investment in the talent...
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Bluecore Advertise™ Lets Retailers Predict What Shoppers Will Buy Next on Google, Facebook and...

Bluecore Releases Newest Application of its Core Retail Data and AI Foundation:Retailers Can Now Action Their First-Party Data On Major Digital Ad Channels;Creating Profitability...
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Facebook and YouTube Account for 49% of Online Video Ad Revenue in 2020

LONDON — Global online video advertising revenue will grow from $70bn in 2020 to $120bn by the end of 2024 according to Omdia’s latest Global Online...
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WPP and TikTok Announce First-of-Its-Kind Global Agency Partnership

Partnership will focus on delivering new opportunities for creative excellence for WPP agencies and clients NEW YORK -- WPP (NYSE: WPP) and TikTok, a leading...
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Aisle Rocket Launches Incremental Lift Tool for Facebook Advertising

FaceLift Yields 10x Performance by Optimizing Facebook Campaigns at the Audience Level for Greater Efficiency CHICAGO – Aisle Rocket, a growth-driven marketing agency that unifies creative...

Smartly.io Accelerates Growth in 2020, Empowering Brands to Scale Social Advertising

Company continues to innovate and attract new talent, appointing new CRO NEW YORK -- Smartly.io, the leading social advertising automation platform for creative and...
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Publishers Renew Call for Government Action Against Google/Facebook Monopoly

Fiscal Update Announcement a Strong First StepAction Needed Now to Avoid US-Style “News Deserts” TORONTO -- Canada’s news media publishers today applauded the Government of...
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New Study Reveals Male Millennials Will Drive Future UK Growth of TikTok

While Gen Z are most frequent users, male Millennials lead the way in engagement and in-app buying, according to VidMob research London, UK: New research...

Picnic Launches Studio and Scoops Best New Supply Side Product or Service at The...

User-first ad marketplace debuts creative platform for premium social-style ads and swiftly picks up prestigious award London, UK: Picnic, the Social Display Ad Marketplace, is...

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