Industry Coalition Rallies Advertisers for Know Your Customer Consultation
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent
London, UK – UKSAFC (The UK Stop...
Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement...
London, UK – Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s first attention measurement model specifically...
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey
Readership growth is the top priority for digital publishers, which many plan to...
Auxia Raises $23.5M to Redefine Brand Personalization with Agentic AI
VMG Technology Partners led the latest round, with participation from over 50 industry leaders, including Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and...
Vertical Impression Launches Enhanced Attention Measurement
TORONTO - Vertical Impression's elevator network has always been smart, using advanced analytics to understand what catches a viewer's eye. Now, it's even smarter....
Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation
London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity....
Message to Stop Hate Captured the Most Attention at This Year’s Superbowl, According to...
The Foundation to Combat Antisemitism's “No Reason to Hate” advert captured the most attention from viewers during last night’s Superbowl, according to the TVision Attention...
System1 and ITV Reveal the UK’s Favourite Ads of 2024, Highlighting Creativity that Raised...
LONDON - System1 and ITV have unveiled the UK’s top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique creative elements such as...
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