Ad & Media Strategies

Adobe Sensei GenAI will leverage multiple large language models (LLMs) within Adobe Experience Platform, depending on unique business needs Adobe Firefly—Adobe’s new family of creative...

Advertisers gain visibility and efficiency with accurate, real-time attribution of in-club and online purchases driven by search and sponsored product campaigns BENTONVILLE, Ark. -- Sam's...

SAN FRANCISCO & BERLIN -- AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned...

LTK Boost™ enables brands to engage social media users through paid reach directly from lifestyle content creator accounts New media buy solution drives efficiency by...

AUSTIN, Texas -- In an effort to address bias, hate, and discrimination within the United States, KERV Interactive (KERV), the leading AI-powered digital advertising...

NEW YORK -- ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate,...

INITIAL ASSESSMENT BY SCOPE3 REVEALS KEY CARBON BENEFITS OF TEADS’ DIRECT INVENTORY Teads to leverage Scope3 data for internal analysis and to stand up solutions...

FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience LOS ANGELES -- Estrella Media, the transformative Spanish-language media company serving...

Creatopy, a leading ad design automation platform, is set to release its latest report on the state of digital advertising for 2023. The report...