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UK Media Buyers Expect Ad Spend Bounce-Back, FreeWheel Research Reveals

Two-thirds of respondents from agencies, DSPs and direct advertisers predict highest levels of  investment in TV and OTT

Moz Connects Leading SERP Analytics Product to Google Data Studio

SEO leader enables connection with Google Data Studio, improving reporting and demonstration of SEO value through powerful data visualization
Ad Tech Daily

Neustar Launches Fabrick™ to Improve Omnichannel Media and Measurement Effectiveness in the Post-Cookie World

Neustar Fabrick™ powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channelsJuly 29, 2020 10:00...

Partnerize Acquires Pepperjam to Rapidly Accelerate Adoption of Partnership Management Globally

Combination of companies immediately creates the global leader in software and service for the partnership marketing category San Francisco,...

Merkle’s Q2 2020 Digital Marketing Report Demonstrates COVID Impacts on Platforms

Report showcases 38% YoY Growth in US Paid Search Clicks; Sales from Amazon ads up 77%; Ad impression growth for Facebook and...
Ad Tech Daily

CitrusAd Expands into Media Sales Delivering Massive Ad Network Growth Spanning 23,350 Retail Stores

Retailers Band Together with CitrusAd to Attract National Media Dollars NEW YORK -- CitrusAd has taken on the...

Adverty Continues Expansion of UK Team and Operations with Senior Hires

Leading in-game platform announces hires of Christian Atack and Nicola Halpin to spearhead further growth in the region London,...
Ad Tech Daily

Listen Up! Rewarded Audio Revolutionises In-Game Advertising

New ad format promises a brand-safe and powerful new way to reach consumers via video games Advertisers have...

Kochava and LiveIntent Partner to Unify and Expand Audiences Across All Devices and Bring...

Integrating Kochava IdentityLocker™ and LiveIntent nonID to leverage anonymized IDs with over one billion authenticated email connections for a new identity pathway...

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