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Adverty Announces Collaboration With Oracle Moat to Enhance Measurement Across Its in-Game Advertising Platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions....
Ad Tech Daily

Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies

Reports 126% ARR Growth in 2020, Fills Key Executive Leadership Positions, Signs New Customers Zeotap, the Customer Intelligence Platform (CIP), has reported 126% ARR growth...
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Brands and Publishers Build Direct Relationships to Tackle Data Deprecation

New study finds that almost half (48%) of brand leaders have developed five or more direct relationships with publishers to fuel marketing strategies Two-thirds (70%)...
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Criteo Retail Media Announces Expansion of API Partner Program

Pacvue, Perpetua, Flywheel, and Kenshoo sign on as new partners, providing brand advertisers more flexibility in activating retail media campaigns New York – Criteo S.A. (NASDAQ: CRTO), the...

Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc

Verification Highlights Audiencerate's Commitment to International Privacy Standards TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has...
Ad Tech Daily

Cavai Announces Partnership With Orage Publishing As the Content Provider Seeks to Leverage the...

London, UK: Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than...
Ad Tech Daily

Marchex AI-Fueled Products Win 2021 Artificial Intelligence Excellence Award

SEATTLE -- Marchex (NASDAQ: MCHX), a leading conversational analytics and solutions company that connects the voice of the customer to your business, today announced that The...

BeOp Launches In U.S. to Help Brands Navigate Cookieless Advertising

The French conversational advertising leader’s westward expansion comes at an opportune time as advertisers grapple with increasing privacy restrictions on user data for ad...

White Ops Reintroduces Itself as HUMAN, Signaling Cybersecurity Company’s Dedication to Protecting Enterprises from...

Rebrand reinforces HUMAN’s mission to protect the integrity of the internet by disrupting the economics of cybercrime NEW YORK -- Since 2012, White Ops has been on...

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