Ad & Media Strategies

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions....

Reports 126% ARR Growth in 2020, Fills Key Executive Leadership Positions, Signs New Customers Zeotap, the Customer Intelligence Platform (CIP), has reported 126% ARR growth...

New study finds that almost half (48%) of brand leaders have developed five or more direct relationships with publishers to fuel marketing strategies Two-thirds (70%)...

Pacvue, Perpetua, Flywheel, and Kenshoo sign on as new partners, providing brand advertisers more flexibility in activating retail media campaigns New York – Criteo S.A. (NASDAQ: CRTO), the...

Verification Highlights Audiencerate's Commitment to International Privacy Standards TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has...

London, UK: Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than...

SEATTLE -- Marchex (NASDAQ: MCHX), a leading conversational analytics and solutions company that connects the voice of the customer to your business, today announced that The...

The French conversational advertising leader’s westward expansion comes at an opportune time as advertisers grapple with increasing privacy restrictions on user data for ad...

Rebrand reinforces HUMAN’s mission to protect the integrity of the internet by disrupting the economics of cybercrime NEW YORK -- Since 2012, White Ops has been on...