Ad Revenue Optimization

Findings Suggest Advertisers Can Expect Higher Returns Compared to Other Media Channels STERLING, Va. - Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time...

PubMatic's Q4 2016 Quarterly Mobile Index (QMI) reveals a nearly 50X YOY increase in header bidding monetized impressions globally REDWOOD CITY, Calif. - PubMatic, the...

After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...

Sweden’s largest publisher consortium adopts a full stack approach to their programmatic strategy STOCKHOLM - PubMatic, the automation solutions company for an open digital media...

B2B Marketers can now drive more revenue using predictive analytics to target effectively throughout the buyer journey SAN FRANCISCO - SalesPredict, a fast-growing predictive B2B...

Sortable's Ad Engine - a platform that Ad Tech Daily has recently started testing - officially launched as of last week. In a nutshell, Sortable employs...

Stockholm, Sweden — PubMatic, the marketing automation software company for publishers, and AudienceProject, the market leader in the Nordic region in campaign measurement, announced...

Oslo – Cxense, the global leader in data management and personalization technology, announced that leboncoin.fr, France’s market-leading online classifieds site, has adopted its Cxense Maxifier...

Collaboration with leading, global competitive analytics firm creates industry first insights into cross-channel digital coverage including display, online video, mobile and programmatic intelligence NEW YORK...