Web
Analytics Made Easy - StatCounter

Thirteen Months of Server-Side Header Bidding in Production: a Report from the Trenches

After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...

Mediekompaniet Adapt Adopts Unified Ad Server, Expanding its Use of PubMatic’s Revenue Management Platform,...

Sweden’s largest publisher consortium adopts a full stack approach to their programmatic strategy STOCKHOLM - PubMatic, the automation solutions company for an open digital media...

SalesPredict Releases Predictive Revenue Automation Platform with Integrated Predictive Advertising Via AdRoll

B2B Marketers can now drive more revenue using predictive analytics to target effectively throughout the buyer journey SAN FRANCISCO - SalesPredict, a fast-growing predictive B2B...

Sortable Ad Engine Launches, Uses Data and Machine Learning to Improve Publisher Monetization

Sortable's Ad Engine - a platform that Ad Tech Daily has recently started testing - officially launched as of last week. In a nutshell, Sortable employs...

PubMatic and AudienceProject Partner to Increase Publisher Private Marketplace Performance

Stockholm, Sweden — PubMatic, the marketing automation software company for publishers, and AudienceProject, the market leader in the Nordic region in campaign measurement, announced...

leboncoin.fr Successfully Adopts Cxense Maxifier Optimization Technology

Oslo – Cxense, the global leader in data management and personalization technology, announced that leboncoin.fr, France’s market-leading online classifieds site, has adopted its Cxense Maxifier...

Kantar Media Grows Real-Time Big Data and Programmatic Intelligence Capabilities with Investment in BIScience

Collaboration with leading, global competitive analytics firm creates industry first insights into cross-channel digital coverage including display, online video, mobile and programmatic intelligence NEW YORK...

Cxense Completes Maxifier Acquisition, Expands Product Offering

The insight and personalization experts expand offering to advertising and publishing industry Oslo, Norway – After announcing its intent to acquire the ad optimization leader...

Komoona’s Yield Optimization ‘RTB Router’ Helps Publishers to Better Monetize their Content in a...

Integrated with all major Supply-Side Platforms and Exchanges, Komoona’s fully automated publisher-side technology applies machine learning to understand and react to the behavior and...

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

Advertisement

Featured

Advertisement

Sponsored

Advertisement

From our guest authors