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Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend...

“My guess is that all these advertisers will be back on the platform soon enough.” That was Mark Zuckerberg’s reported response to the July-long...

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...

Issuu Launches Issuu Promote: Story Ad Integration for Facebook and Instagram

New Issuu Story Cloud Feature Increases Content Velocity, Enabling Marketers and Creators to Easily Turn Social Media Stories Into Ads for Facebook and Instagram PALO...

Facebook App No Longer Indispensable for Most Mobile Users as Instant Messaging Gains Momentum

Research reveals evidence of reputational damage to Facebook One third of users in the UK have considered to stop using Facebook Number of...

Pathmatics Launches Facebook Advertising Intelligence in Canada

Brands, publishers, and agencies now receive access to Facebook advertising data powered by an opt-in mobile panel previously limited to the United States SANTA MONICA,...

Shopify Launches Native Ad-Buying Functions with Snapchat and Facebook

Shopify has announced that merchants on their platform will have access to two new native ad-buying functions: Facebook dynamic ads and Story Ads on...

Unified Unveils AdScore for Automatic Insight into Facebook Advertising Performance

New, free solution allows all marketers to gain transparency into the performance of their Facebook advertising efforts NEW YORK -- Unified, the leading social advertising...

Acxiom Announces Change to Facebook Relationship

FY18 Revenue and EPS Guidance Remain Unchanged CONWAY, Ark. - Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, announced it was informed today,...

eMarketer: Younger Audiences Moving Off Facebook

eMarketer has downgraded estimates for Facebook users under 24 London: Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK...

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