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Shopify Launches Native Ad-Buying Functions with Snapchat and Facebook

Shopify has announced that merchants on their platform will have access to two new native ad-buying functions: Facebook dynamic ads and Story Ads on...

Unified Unveils AdScore for Automatic Insight into Facebook Advertising Performance

New, free solution allows all marketers to gain transparency into the performance of their Facebook advertising efforts NEW YORK -- Unified, the leading social advertising...

Acxiom Announces Change to Facebook Relationship

FY18 Revenue and EPS Guidance Remain Unchanged CONWAY, Ark. - Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, announced it was informed today,...

eMarketer: Younger Audiences Moving Off Facebook

eMarketer has downgraded estimates for Facebook users under 24 London: Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK...

StitcherAds Announces Facebook Offline Integration for Retail, Bringing In-Store Sales Automation to Online Ads

Integration brings retailers closer to unified commerce, with StitcherAds’ customers now attributing up to 27% of in-store purchases to paid social media engagement AUSTIN, Texas...

Brandzooka Acquires Social Ad-Optimization Platform AdJelly

Self-Service Programmatic Ad Platform Fuller Democratizes Digital Advertising BOULDER, Colo. - Brandzooka, the fastest growing self-service programmatic ad platform, has acquired AdJelly, the ad creation, deployment...

SRAX Launches Boosted Facebook Post Tool in SRAX Social

LOS ANGELES – SRAX (NASDAQ: SRAX) announced the launch of a new SRAX Social tool for digital marketers and content owners to create posts and...

Google and Facebook Increasing Value for Advertisers Through Marketing Mix Modeling, Says Quantzig

Quantzig's marketing analytics solutions optimize marketing campaigns and improve ROI. LONDON - Marketing mix modeling (MMM) is a statistical tool that is growing in popularity...

VidMob Awarded Facebook and Instagram Marketing Partner Badges

The largest video creation marketplace integrated into Facebook & Instagram, enabling brand marketers of all sizes to create video content at scale NEW YORK - VidMob,...

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