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Index Exchange Accelerates its Sustainability Initiatives with Ad Net Zero Partnership

The company joins Ad Net Zero to further its commitment to a sustainable future Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges,...
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InMobi Advances Apple’s Privacy-First Vision, Launching New Capabilities for Driving iOS App Growth, Leveraging...

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0 Version SAN FRANCISCO -- InMobi, a leading provider of mobile marketing and monetization...
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Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK -- Yahoo announced an integration with Scope3 to offer carbon neutral...
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Sourcepoint Announces Launch of Solution to Pinpoint Source of Third-Party Scripts That Pose Privacy...

Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral NEW YORK -- Sourcepoint, the data...

Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate

Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & INDIANAPOLIS -- Terminus, the leading...
Ad Tech Daily

Versium Releases Free File Hasher Tool to Ensure Privacy of First-Party Data for Advertisers

Open source tool provides privacy-forward approach to collaborating with partners REDMOND, Wash. -- As part of its growing open source initiative to equip the development...
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DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio

DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading software...
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i2Coalition Launches Ethical Web Data Collection Initiative to Promote Industry Best Practices

The initiative is an international, industry-led consortium of web data collectors focused on strengthening public trust of the web scraping industry, and developing principles...
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LiveRamp Announces Identity Resolution Solution for AWS Clean Rooms

SAN FRANCISCO -- LiveRamp (NYSE: RAMP) announced the launch of a new partner solution for AWS Clean Rooms by Amazon Web Services (AWS). This solution allows customers...

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