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Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK -- Yahoo announced an integration with Scope3 to offer carbon neutral...
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Sourcepoint Announces Launch of Solution to Pinpoint Source of Third-Party Scripts That Pose Privacy...

Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral NEW YORK -- Sourcepoint, the data...

Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate

Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & INDIANAPOLIS -- Terminus, the leading...
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Versium Releases Free File Hasher Tool to Ensure Privacy of First-Party Data for Advertisers

Open source tool provides privacy-forward approach to collaborating with partners REDMOND, Wash. -- As part of its growing open source initiative to equip the development...
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DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio

DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading software...
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i2Coalition Launches Ethical Web Data Collection Initiative to Promote Industry Best Practices

The initiative is an international, industry-led consortium of web data collectors focused on strengthening public trust of the web scraping industry, and developing principles...
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LiveRamp Announces Identity Resolution Solution for AWS Clean Rooms

SAN FRANCISCO -- LiveRamp (NYSE: RAMP) announced the launch of a new partner solution for AWS Clean Rooms by Amazon Web Services (AWS). This solution allows customers...

ShowHeroes Group Announces Landmark UK Partnership with Skyrise

The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities ShowHeroes Group, a global leader in digital video content,...
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Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments

The integration offers advertisers the ability to target segments that align with the highest privacy standards NEW YORK & LONDON -- Sourcepoint, the data privacy software...

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