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IAS Now Offers Fraud and Viewability Measurement Across Pinterest

London, UK - Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for...
Ad Tech Daily

How the Coronavirus Pandemic Has Changed Media Consumption

Statista shares insights into the global media landscape. Hamburg, 25. August 2020 – A report, published by Statista,...
Ad Tech Daily

Privacy Within Ad-Tech: Why a Consumer-First Approach Is Needed, Says Eyeo

Despite the shift amongst browsers and regulators to privacy, consumer sentiment has been the real catalyst for change Predictions...

Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection Against Sophisticated Bots...

White Ops Advertising Integrity helps scale Index Exchange’s commitment to invalid traffic protection and adds fraud protection to video, in-app and CTV...

eBay Predicts a Rise in Passion Purchases as New Research Reveals Christmas Is Coming...

New report suggests shopping will shift from materialistic to meaningful, as Brits prioritise spending time with loved ones this Christmas
Ad Tech Daily

Kochava Announces CCPA Integration with Facebook

Kochava Intelligent Consent Manager TM Can Help Advertisers with Changes Beginning August 1st SANDPOINT, Idaho -- Kochava, the leading attribution platform...
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New Kenshoo Research: Shoppable Ads Saw Robust Spending Growth in Q2 Despite the Challenges...

Product ads in both Search and Social channels are up compared to last year, despite the overall channels declining over the same...

Creative Studio Fluoro® Leads Rebrand of ‘Affectv’ to ‘Hybrid Theory’

London-based creative studio rebrands international AdTech company based on frustrations of the industry  London: Creative Studio Fluoro® has completed...

TrafficGuard Appoints Jennifer Burrington as Senior Vice President of Sales to Lead Company’s Expansion...

Burrington will leverage more than 20 years of experience in the mobile and digital advertising technology industries to accelerate growth of TrafficGuard’s...

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