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Centro Unveils Technology to Improve Campaign Management Across Walled Gardens

Basis Assistant Web Browser Extension Maximizes Effectiveness and Collaboration Across Media Teams Chicago — Centro (https://www.centro.net), a global provider...
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COVID Drives Long-Term Consumer Shift Towards Online Shopping, New e-Commerce Study Reveals

Social distancing economy drives long-term shift towards online shopping, new study reveals Half (49%) of UK shoppers say they’ve...

World’s Top 25 Most Valuable Media Brands Could Lose Over US$40 Billion of Brand...

Media sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$40 billion loss...

Merkle’s COVID-19 Customer Engagement Report Finds 52% of Marketers Increased Spend Since the Pandemic...

Data highlights how marketers have been impacted and are innovating as a result of the COVID-19 crisis COLUMBIA, Md....
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When Audiences Adapt, So Must Technology

Intro   Since the 23rd March, our world has changed significantly. The Government imposed lockdown has had a profound effect on our everyday...
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Influencer Marketing Drops Sharply Amid COVID-19 Pandemic

Brands working with influencers falls by 37%; efficiency of influencer marketing decreases by 41% Brands are turning...
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Clickagy Launches Future-Proof Cookieless Solution

Gives advertisers seemingly individualized targeting without sacrificing consumer privacy Clickagy, the data intelligence provider, announced the launch of their...

Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising

New research provides comprehensive look at identity in a privacy first, post-cookie world NEW YORK -- Winterberry Group, a specialized...
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Google Japan Ad Most Emotionally Engaging Coronavirus Campaign In The World

Tech Giant’s COVID Campaign More Than 3X More Emotional Than Average Ad In Japan, According To Unruly; Tourism Australia, NHS And Prudential Also Make Top 10  LONDON – Video...

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