Analytics Made Easy - StatCounter
Home Online Advertising Challenges

Online Advertising Challenges

green plants on soil

Index Exchange Accelerates its Sustainability Initiatives with Ad Net Zero Partnership

The company joins Ad Net Zero to further its commitment to a sustainable future Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges,...
black iphone 5 beside brown framed eyeglasses and black iphone 5 c

InMobi Advances Apple’s Privacy-First Vision, Launching New Capabilities for Driving iOS App Growth, Leveraging...

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0 Version SAN FRANCISCO -- InMobi, a leading provider of mobile marketing and monetization...
white and blue solar panels

Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK -- Yahoo announced an integration with Scope3 to offer carbon neutral...
Ad Tech Daily

Sourcepoint Announces Launch of Solution to Pinpoint Source of Third-Party Scripts That Pose Privacy...

Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral NEW YORK -- Sourcepoint, the data...

Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate

Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & INDIANAPOLIS -- Terminus, the leading...
Ad Tech Daily

Versium Releases Free File Hasher Tool to Ensure Privacy of First-Party Data for Advertisers

Open source tool provides privacy-forward approach to collaborating with partners REDMOND, Wash. -- As part of its growing open source initiative to equip the development...
Ad Tech Daily

DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio

DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading software...
Ad Tech Daily

i2Coalition Launches Ethical Web Data Collection Initiative to Promote Industry Best Practices

The initiative is an international, industry-led consortium of web data collectors focused on strengthening public trust of the web scraping industry, and developing principles...
Colorful software or web code on a computer monitor

LiveRamp Announces Identity Resolution Solution for AWS Clean Rooms

SAN FRANCISCO -- LiveRamp (NYSE: RAMP) announced the launch of a new partner solution for AWS Clean Rooms by Amazon Web Services (AWS). This solution allows customers...

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.






From our guest authors