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Facebook Hits #1 Position in Mobile App Advertising, According to AppsFlyer’s Latest Performance Index

The Performance Index includes two new monetization-driven rankings — vital information in a freemium-driven app ecosystem SAN FRANCISCO -- AppsFlyer, the global attribution leader, today...

Ignorance Around Advertising Is Putting the Free Internet at Risk

Ignorance around advertising is putting the free internet at risk The Trade Desk calls for the advertising industry to educate consumers as new research reveals...
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Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric

NEW YORK -- Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new...

Sourcepoint Acquires RedBud to Provide Deeper Insights for Media Ecosystem

Consent management platform acquires RedBud team and technology which highlights hidden privacy vulnerabilities and performance issues NEW YORK and LONDON: Sourcepoint, the privacy compliance platform...

clean.io Partners with Index Exchange to Expand Malvertising Protection for Publishers and Consumers

BALTIMORE -- clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Index Exchange, one of the world's largest independent ad...

Mobile Media Revenue to Approach $860 Billion By 2025

BOSTON -- COVID-19 will boost worldwide revenue on content consumed on mobile phones by 28% in 2020 according to Strategy Analytics latest report “Global Mobile Media Forecast:...
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IAA Joins With United Nations to Show How Brands Can Drive Economic Recovery Post...

London: The International Advertising Association (IAA), announced the dates for its upcoming annual Creativity4Better Conference, Brands: The Engine for Economic Revival –  which will explore  ‘why...
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Tappx Leads AdTech Industry for App-Ads.txt Adoption

- 42matters ranks Tappx as 2nd most listed direct ad partner in Google Play - Barcelona, Spain - Tappx, a leading AdTech company delivering digital...
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SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap

SINGAPORE -- Smart advertising marketplace SaTT is proud to announce the listing of its namesake token SATT on leading digital assets trading platforms - KuCoin, a centralized exchange (CEX)...

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