AdLedger Announces CryptoRTB Protocol For Digital Advertising
MadHive Donates Open Source Cryptographic Toolset For OpenRTB To Consortium
NEW YORK -- AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography...
Beeswax Appoints Audrey Boisumeau to EMEA Team
Experienced ad tech sales leader to support growth in France
Beeswax, the creator of the Bidder-as-a-Service™ , is continuing to grow its team in EMEA...
Vistar Media Launches Open Exchange for Omnichannel DSPs
NEW YORK -- Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to...
OpenX Launches BIDS, New Solution for Advertisers to Access Log-Level Data and Gain Visibility...
Buyers can come to OpenX for easy and secure access to robust data sets made available through Snowflake Data Marketplace
Los Angeles -- OpenX announced...
Centro Unveils Technology to Improve Campaign Management Across Walled Gardens
Basis Assistant Web Browser Extension Maximizes Effectiveness and Collaboration Across Media Teams
Chicago — Centro (https://www.centro.net), a global provider of advertising technology, today released a...
The Programmatic Company Improves Performance by 25% Using Beeswax Bidder-as-a-ServiceTM
PARIS - The Programmatic Company has seen a 25 per cent improvement in the performance of campaigns since deploying Beeswax Bidder-as-a-ServiceTM twelve months ago. ...
Lineup Leads the Charge in Programmatic Integration with New OMS Feature
Lineup Systems Announces New Feature to Increase Efficiency of Programmatic Booking
The rise of programmatic has helped publishers keep pace with digital transformation, but the...
RTB House Launches Creatives Lab
NEW YORK — RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide is opening a new division - Creatives...
RTB House Unveils First AI Marketing Lab Innovations
Advances in multi-channel retargeting capabilities provide consumers with more control, give brands more insight into the effectiveness of dynamic creative optimization, and power a...
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