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Xaxis: Marketers Plan Global Increase in ‘Outcome-Driven Media’ as Digital Attention Turns to Better...

LONDON -- A global survey of almost 5,000 digital media marketers reveals that the vast majority plan to increase their investment in the emerging field...

Semcasting Announces Industry First Self-Serve Deterministic Attribution Platform, The Attributor

The Attributor Treats Attribution as Audience Verification and Breaks Through Walled Gardens NORTH ANDOVER, Mass. -- Semcasting (www.semcasting.com), creators of the patented IP targeting technology...

Integral Ad Science Verification Now Available for Snapchat Inventory

London, UK -- Over 188 million people use Snapchat every day to express themselves, live in the moment, and learn about the world -- making...

Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to...

London, UK - Publishers using FreeWheel's video monetisation platform now have a simple solution for verifying and protecting their digital video inventory. Today, Integral...

Maverick Japan Selects Protected Media to Provide Market Leading Traffic Verification Solutions

Japan’s leading DSP affirms commitment to transparency and strong traffic validation measures by deploying Protected Media’s cybersecurity traffic verification Maverick Japan, one of Japan’s  fastest...

Viewability Benchmarks: 42% of All UK Display Ads Were Not Seen in Q2

- Less than two-thirds (58%) of banner ads served met minimum viewability guidelines - Display ads are viewed for five seconds longer than the international...

Google Selects Innovid for New Google Measurement Partner Program

Trusted Third-Party Measurement Provider Innovid Enables Viewability Metrics Reporting for YouTube Video Ads NEW YORK - Innovid, the world’s leading video marketing platform, announced the...

Google Selects IAS as Brand Safety and Viewability Preferred Measurement Partner

The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google’s qualifications Integral Ad Science (IAS)...

Meetrics’ Ad Attention Solution Now Provides Viewability Metrics for YouTube Ads

London – Meetrics today announced the introduction of viewability metrics reporting for YouTube Ads and Google Video Partners (GVP) across all devices. By leveraging...

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