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Ad & Media Strategy
Ad and Media Verification
Ad Networks and Platforms
Ad Products
Ad Revenue Optimization
Local Advertising
ROI Measurement
RTB Advertising
Ad Operations
Ad Serving
Ad Targeting
Ad Trafficking
Ad Metrics
Audience Measurement
How-To’s
Social Media Advertising
Facebook
LinkedIn
Twitter
Pinterest
Advertising Challenges
Ad Viewability
Ad Fraud and Spam
Ad Inventory Quality
User Privacy
HOT TOPICS
Ad Blocking
Mobile Advertising
Local Advertising
Native Advertising
Ad Viewability
Programmatic Buying
RTB Advertising
Monetization Strategy
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TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab and TVision
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March 27, 2019
What If the Key to Return on Digital Ad Spend Was Hiding in Plain View?
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March 26, 2019
Forensiq by Impact Earns MRC Accreditation for SIVT Detection and Filtration and Viewability Measurement
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November 16, 2018
Xaxis: Marketers Plan Global Increase in ‘Outcome-Driven Media’ as Digital Attention Turns to Better Success Measurement
Semcasting Announces Industry First Self-Serve Deterministic Attribution Platform, The Attributor
Integral Ad Science Verification Now Available for Snapchat Inventory
Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against Viewability, Brand Safety and Fraud
Maverick Japan Selects Protected Media to Provide Market Leading Traffic Verification...
August 2, 2018
Viewability Benchmarks: 42% of All UK Display Ads Were Not Seen...
July 24, 2018
Google Selects Innovid for New Google Measurement Partner Program
July 23, 2018
Google Selects IAS as Brand Safety and Viewability Preferred Measurement Partner
July 16, 2018
Meetrics’ Ad Attention Solution Now Provides Viewability Metrics for YouTube Ads
June 28, 2018
The AppNexus Marketplace Launches Guaranteed Views
June 22, 2018
Below the Fold Adverts up to Nine Times More Engaging Than...
April 25, 2018
IAB Tech Lab Releases Open Measurement Software Development Kit for Market...
April 16, 2018
Viewability Strongly Tied to Online Conversions New Research Finds: Alternatives to...
January 29, 2018
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Game Developers Must Understand Their Eastern and Western Audiences with These Five Insights
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June 25, 2019
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Game Developers Must Understand Their Eastern and Western Audiences with These Five Insights
Ad Tech Daily
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June 25, 2019
From our guest authors
How Programmatic DOOH Can Extend the Reach and Impact of Mobile Ad Campaigns
Adam Green, SVP and GM of Broadsign Reach
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March 20, 2019
Proposals to Ban Harmful Gender Stereotypes in Advertising
Nicky Strong, Consultant, and Ashley Borthwick at law firm Womble Bond Dickinson
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July 10, 2018
The Challenges and Opportunities of Machine Learning
Nick King, UK Managing Director at Exponential
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June 28, 2018
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