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Ad & Media Strategy
Ad and Media Verification
Ad Networks and Platforms
Ad Products
Ad Revenue Optimization
Local Advertising
ROI Measurement
RTB Advertising
Ad Operations
Ad Serving
Ad Targeting
Ad Trafficking
Ad Metrics
Audience Measurement
How-To’s
Social Media Advertising
Facebook
LinkedIn
Twitter
Pinterest
Advertising Challenges
Ad Viewability
Ad Fraud and Spam
Ad Inventory Quality
User Privacy
HOT TOPICS
Ad Blocking
Mobile Advertising
Local Advertising
Native Advertising
Ad Viewability
Programmatic Buying
RTB Advertising
Monetization Strategy
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Google Selects IAS as Brand Safety and Viewability Preferred Measurement Partner
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July 16, 2018
Meetrics’ Ad Attention Solution Now Provides Viewability Metrics for YouTube Ads
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June 28, 2018
The AppNexus Marketplace Launches Guaranteed Views
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June 22, 2018
Below the Fold Adverts up to Nine Times More Engaging Than Above the Fold According to Sovrn Viewability Research
IAB Tech Lab Releases Open Measurement Software Development Kit for Market Adoption & Launches Compliance Program to Facilitate Its Proper Use
Viewability Strongly Tied to Online Conversions New Research Finds: Alternatives to U.S. MRC Standard Yield Similar Results
Sublime Skinz Achieves 93.3% Viewability Average for Desktop Ad Formats
Verification Specialists Adloox Become Only European Business to Receive MRC Accreditation...
July 27, 2017
Publishers Are Increasing Revenue with New IAS Viewability, Brand Safety, and...
July 21, 2017
comScore Becomes the First Company to Receive ABC Certification for Video...
July 10, 2017
Mozoo Launches World’s First 100% Viewable Mobile Video Ad
April 5, 2017
Sticky Overcomes Viewability Dilemma with New Optimization Platform ‘AdVantage’
April 4, 2017
MRC Grants DoubleVerify Accreditation for In-App Viewability, SIVT for Mobile Web...
March 30, 2017
Video Advertising Outperforms Desktop Display
March 29, 2017
Rubicon Project and Integral Ad Science Partner to Deliver Placement-Level Viewability...
February 15, 2017
Mediasmart Partners with Integral Ad Science to Verify Viewability for Mobile...
January 25, 2017
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GotChosen Launches First Ever Social Content SSP
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July 19, 2018
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Adpiler’s Saving Designers 3 Hours Per Banner Ad Set – Founder Jorrit Baerends Shares The Story
Jorrit Baerends, CEO at Adpiler
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June 26, 2018
From our guest authors
Proposals to Ban Harmful Gender Stereotypes in Advertising
Nicky Strong, Consultant, and Ashley Borthwick at law firm Womble Bond Dickinson
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July 10, 2018
The Challenges and Opportunities of Machine Learning
Nick King, UK Managing Director at Exponential
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June 28, 2018
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