Ad Viewability

LONDON -- A global survey of almost 5,000 digital media marketers reveals that the vast majority plan to increase their investment in the emerging field...

The Attributor Treats Attribution as Audience Verification and Breaks Through Walled Gardens NORTH ANDOVER, Mass. -- Semcasting (www.semcasting.com), creators of the patented IP targeting technology...

London, UK -- Over 188 million people use Snapchat every day to express themselves, live in the moment, and learn about the world -- making...

London, UK - Publishers using FreeWheel's video monetisation platform now have a simple solution for verifying and protecting their digital video inventory. Today, Integral...

Japan’s leading DSP affirms commitment to transparency and strong traffic validation measures by deploying Protected Media’s cybersecurity traffic verification Maverick Japan, one of Japan’s  fastest...

- Less than two-thirds (58%) of banner ads served met minimum viewability guidelines - Display ads are viewed for five seconds longer than the international...

Trusted Third-Party Measurement Provider Innovid Enables Viewability Metrics Reporting for YouTube Video Ads NEW YORK - Innovid, the world’s leading video marketing platform, announced the...

The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google’s qualifications Integral Ad Science (IAS)...

London – Meetrics today announced the introduction of viewability metrics reporting for YouTube Ads and Google Video Partners (GVP) across all devices. By leveraging...