MRC Continues Meetrics’ Accreditation for Sophisticated Invalid Traffic Detection and Filtration and for Desktop...
Berlin – Meetrics, the leading European software company for advertising measurement and analytics, has been granted continued accreditation by the Media Rating Council (MRC)....
TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media...
Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable
NEW YORK -- According to a new study...
What If the Key to Return on Digital Ad Spend Was Hiding in Plain...
IAS launches Online Conversion Lift, empowering advertisers to tie ad verification and exposure-time metrics to campaign success
NEW YORK -- Advertisers now have the ability...
Forensiq by Impact Earns MRC Accreditation for SIVT Detection and Filtration and Viewability Measurement
Ad fraud protection solution accredited for SIVT detection for in-app display and video served impressions
NEW YORK -- Forensiq by Impact, a full-funnel ad fraud...
Xaxis: Marketers Plan Global Increase in ‘Outcome-Driven Media’ as Digital Attention Turns to Better...
LONDON -- A global survey of almost 5,000 digital media marketers reveals that the vast majority plan to increase their investment in the emerging field...
Semcasting Announces Industry First Self-Serve Deterministic Attribution Platform, The Attributor
The Attributor Treats Attribution as Audience Verification and Breaks Through Walled Gardens
NORTH ANDOVER, Mass. -- Semcasting (www.semcasting.com), creators of the patented IP targeting technology...
Integral Ad Science Verification Now Available for Snapchat Inventory
London, UK -- Over 188 million people use Snapchat every day to express themselves, live in the moment, and learn about the world -- making...
Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to...
London, UK - Publishers using FreeWheel's video monetisation platform now have a simple solution for verifying and protecting their digital video inventory. Today, Integral...
Maverick Japan Selects Protected Media to Provide Market Leading Traffic Verification Solutions
Japan’s leading DSP affirms commitment to transparency and strong traffic validation measures by deploying Protected Media’s cybersecurity traffic verification
Maverick Japan, one of Japan’s fastest...
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