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Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail...

Multifaceted first-to-market relationship includes exclusive in-store availability of new Roku-branded TVs, enhanced advertising sales relationship, and in-person SXSW activation SAN JOSE, Calif. -- Roku, (Nasdaq: ROKU) the...
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Brightcove Launches ‘Ad Monetization’ Service for Media Clients, Establishes Global Advertising Operations Team

The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue BOSTON...

JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering

The acquisition expands the JW Player’s video platform capabilities to include subscription management and audience insights NEW YORK -- JW Player, the leading SaaS video...
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More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV

“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions 76 per cent of Canadians are now TV streamers, and 18 per...
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MiQ Named to Ad Age Best Workplaces 2023 Award

Company recognized as a top employer for its exemplary corporate culture, employee offerings, and leadership within the marketing industry NEW YORK -- MiQ, the world’s largest...

Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online...

Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities BOSTON -- Brightcove Inc. (NASDAQ: BCOV),...

Point Pickup Selects InMobi Commerce to Power Ad Monetization Across Grocery Partners

Retail Media Solution Will Begin Monetization Across Five Retail Partners, Covering 480 Grocery Stores Nationwide SAN FRANCISCO -- InMobi Commerce, an innovative advertising technology platform...
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Viamedia Adtech Enjoys Record Nationwide Growth for Its Managed Services Offering

Leading Cross-Media Ad Rep Firm Expands Into Advertising Managed Services in Arkansas, Kentucky, Minnesota and Washington, D.C. NEW YORK -- Viamedia, the leading fully-integrated independent...
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Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video

As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers. The arrangement will help optimize supply...

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