Monetization Strategy

Building efficient programmatic supply solutions with curated marketplaces LONDON – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report...

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening...

Investment will bring AI-fueled voice ads to more brands, audio and video content publishers, and consumers; Progress Ventures leads the round, with Accomplice and...

Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement...

Acquisition brings Glow’s membership tools to Libsyn’s platform and unlocks new monetization opportunities for 75,000+ of podcasts PITTSBURGH -- Liberated Syndication Inc. (OTC:LSYN) (“Libsyn” or...

Traditionally, advertisers had written off ad block users as being unreachable and, therefore, uninterested. Thankfully though, that thought process is rapidly changing.   When you consider...

London, UK: Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than...

LOS ANGELES and LONDON -- Connexity, the largest independent customer acquisition channel for e-commerce advertiser acquisition and a leading commerce monetization solution for publishers, is reporting...

London: Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London...