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Ad and Media Verification

DoubleVerify’s Annual Global Study Finds Mobile App Video Fraud Increases 50% Year-Over-Year; Verification Surges...

DV’s annual study on the state of digital media quality and performance also reveals significant declines in key violation rates, underscoring the positive impact...
Ad Tech Daily

White Bullet and The European Lotteries Announce Partnership to Fight Piracy

London, UK: IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy. White Bullet will track advertising...

TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement and Attribution

Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes TYSONS, Va. & NEW YORK -- TEGNA Inc....

DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales and Client...

Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading...
Ad Tech Daily

TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors

Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...

Viant Expands DoubleVerify Partnership

Fraud Prevention Integration Across All Adelphic Channels, Including Connected TV IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and DoubleVerify...

Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc

Verification Highlights Audiencerate's Commitment to International Privacy Standards TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has...

White Ops is the First Company to Receive MRC Accreditation for Both Pre-Bid and...

White Ops Extends Leadership in Protecting the Advertising Ecosystem from Sophisticated Bot Attacks With Additional Accreditation of its Advertising Integrity Solution NEW YORK -- White...

Adverty Is Granted Second Us Patent for in-Game Ad Viewability Technology

Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The...

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