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Ad and Media Verification

Ad Tech Daily

Meetrics Forms Partnership With InMobi to Advance Quality and Transparency in Mobile Marketing

Berlin - We are proud to announce our new partnership with InMobi to increase the open measurement capabilities of media buyers and publishers...
Ad Tech Daily

Retargeting Fuels 35% of App Marketing Conversions According to New Report by AppsFlyer

Retargeting gains traction between 2019 and 2020 with 10% increase in adoption rates as a third of apps with allocated marketing spend...
Ad Tech Daily

White Ops Receives Investment from Goldman Sachs Merchant Banking Division and ClearSky Security to...

Investment will further accelerate White Ops' growth and expansion in new markets NEW YORK -- White Ops ("White Ops" or...
Ad Tech Daily

Kantar and Comscore Partnership With Auditel Italy Extended Until End of 2023

ITALY – Kantar and Comscore have announced the renewal of their partnership with Auditel in Italy until December 31st 2023. The collaboration with Auditel,...

Backlite Media Partners With Admobilize to Offer Clients Measurable Insight Into Cinema Advertising at...

Dubai, UAE – BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company...

Adjust Bolsters Global Sales Team With Senior Appointments Of Bill Kiriakis And Silvia Buermann

Berlin / San Francisco, -- Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced two new senior appointments to its global sales teams....

Study Finds 98% of Brands Believe Customer Attention Metrics Can Improve Mobile Advertising

Attention 2.0 Takes Measurement Beyond Clicks and Viewability NEW YORK -- Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability, a commissioned study conducted by Forrester...

New Consumer Perceptions Study Shows a Ripple Effect for Ads

IAS study finds 84% of Canadian consumers want to see ads placed next to high-quality content TORONTO -- Integral Ad Science (IAS), the global market...

Integral Ad Science Acquires ADmantX, Market Leading Provider of Semantic-Based Solutions for Contextual Advertising

IAS offers the most sophisticated brand safety and suitability solution on the market with new technology NEW YORK -- Integral Ad Science (IAS), the global...

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