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TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors

Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...

Viant Expands DoubleVerify Partnership

Fraud Prevention Integration Across All Adelphic Channels, Including Connected TV IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and DoubleVerify...

Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc

Verification Highlights Audiencerate's Commitment to International Privacy Standards TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has...

White Ops is the First Company to Receive MRC Accreditation for Both Pre-Bid and...

White Ops Extends Leadership in Protecting the Advertising Ecosystem from Sophisticated Bot Attacks With Additional Accreditation of its Advertising Integrity Solution NEW YORK -- White...

Adverty Is Granted Second Us Patent for in-Game Ad Viewability Technology

Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The...

White Ops Announces Acquisition by Goldman Sachs Merchant Banking, ClearSky Security, and NightDragon

Acquisition Will Further Accelerate White Ops’ Growth and Expansion in New Markets NEW YORK -- White Ops (“White Ops” or the “Company”), a global leader in...
Ad Tech Daily

CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report...

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts,...
Ad Tech Daily

Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric

NEW YORK -- Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new...

clean.io Partners with Index Exchange to Expand Malvertising Protection for Publishers and Consumers

BALTIMORE -- clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Index Exchange, one of the world's largest independent ad...

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