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TVSquared Releases Pan-European TV Advertising Performance Analysis
Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs
EDINBURGH, Scotland -- TVSquared,...
Taboola Newsroom Reaches Milestone Adoption and Announces New Subscription Offering; More...
NEW YORK -- Taboola, the world’s leading discovery platform, today announced a major adoption milestone for its Newsroom product suite, which uses AI and the largest...
Taboola Newsroom Reaches Milestone Adoption and Announces New Subscription Offering; More...
NEW YORK -- Taboola, the world’s leading discovery platform, today announced a major adoption milestone for its Newsroom product suite, which uses AI and the largest...
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AD OPS NEWS
Dwise Improves Geotargeting With Digital Element’s Location-based Technology
Specialist media agency selects industry-leading IP geolocation technology to increase accuracy of ad targeting
LONDON -- Digital Element, the global IP geolocation data and services...
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Xplore China New York – Learn About the Chinese Mobile Market
Join NativeX alongside industry leaders Tencent, Adjust & Apalon in New York as we discuss the Chinese mobile market. Learn about the advantages &...
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TVSquared Launches Global Cross-Platform, Multi-Touch Attribution Solution for Linear and Digital
Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV
EDINBURGH & NEW YORK – TVSquared, the global leader in...
FreeWheel Report Sees Industry Capitalize on the Rise of Premium Video...
Data-driven advertising also gaining traction, as latest figures show 10% growth in video ad views
London, UK FreeWheel, a Comcast company and the industry’s most...
TVSquared Releases TV Performance Insights for Australian Advertisers
Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths
EDINBURGH, Scotland & SYDNEY -- TVSquared, the global leader...
