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SOCi Launches Ads PLUS for Facebook and Instagram
SOCi Ads PLUS enables multi-location brands to quickly create and deploy social media ad campaigns across thousands of local pages
SAN DIEGO -- SOCi, the...
Xandr Research: TV Advertising Helps Buyers Break Through the Binge
Xandr Releases Entertainment Discovery & Tune-In Research
NEW YORK -- Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and...
FreeWheel Announces Programmatic OTT Offering for Local TV Buyers
End-to-end automated buying within the Strata platform removes common barriers to buying premium OTT video
Opens up access to OTT marketplace for all Strata clients,...
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AD OPS NEWS
Pocketmath Serves 80 Billion Ad Impressions
Audience Network and Programmatic AdTech Company Reaches Significant Milestone
SINGAPORE -- Pocketmath, a global leading ad technology company that provides audience network services and programmatic...
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How Programmatic DOOH Can Extend the Reach and Impact of Mobile...
Marketers and advertisers are always seeking the Holy Grail – delivering the right ad to the right audience at the right moment. Today, technology...
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FreeWheel Announces Programmatic OTT Offering for Local TV Buyers
End-to-end automated buying within the Strata platform removes common barriers to buying premium OTT video
Opens up access to OTT marketplace for all Strata clients,...
Triton Digital Integrates with Google Display and Video 360
NEW YORK -- Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated its...
IAB Identifies Audience Motivations and Mindsets as Signals Required to Better...
Study Points to the Need to Move from “Day-Part” to “Mind-Part” Planning
NEW YORK -- Delving into how consumers watch digital video—beyond dayparts, demos and/or...
