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Mediaset Collaborates with FreeWheel and Comcast Technology Solutions to Power Next-Generation...
The Italian broadcaster simultaneously deploys technology solutions by FreeWheel and Comcast Technology Solutions to enhance its content monetisation and widen its consumer reach
MILAN, ITALY – Mediaset,...
WideOrbit Integrates Ad-ID to Simplify Communications Between Networks and Ad Buyers
SAN FRANCISCO -- WideOrbit is making it easier for national cable networks to collaborate with ad buyers, track campaigns, and generate insights from metadata...
Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio...
PARIS -- Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users...
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Claritas Continues Transformation with Acquisition of Digital Media Tracking and Measurement...
CINCINNATI, OH – Claritas®, a leading data company that helps brands identify and target their best customers through segmentation, has acquired Barometric®, a media...
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Proposals to Ban Harmful Gender Stereotypes in Advertising
The body responsible for writing the UK's advertising rules, the Committee of Advertising Practice (CAP), has recently published a consultation on a proposed rule...
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Mediaset Collaborates with FreeWheel and Comcast Technology Solutions to Power Next-Generation...
The Italian broadcaster simultaneously deploys technology solutions by FreeWheel and Comcast Technology Solutions to enhance its content monetisation and widen its consumer reach
MILAN, ITALY – Mediaset,...
New Report Finds TV Attribution Has Matured to Measure Responses and...
Released by The FreeWheel Council for Premium Video and the Video Advertising Bureau, the report illustrates TV’s value in the marketing mix through a...
Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio...
PARIS -- Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users...