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Rubicon Project Implements Standardized Common ID With The Trade Desk
LOS ANGELES -- Rubicon Project (NYSE: RUBI), a global exchange for advertising, announced that it has implemented The Trade Desk’s unified ID solution onto...
Spending on Data and Data-Related Solutions Will Continue to Rise, According...
Cross-Channel Data Measurement & Attribution Predicted to be the Highest Priority for Using Data for Third Year in a Row
NEW YORK -- Marketers, publishers,...
Tapad Partners with Bidtellect to Provide Holistic Content Marketing Offering to...
Tapad's technology enhances Bidtellect clients frequency capping and audience extension capabilities cross device.
New York, NY — Tapad, a global marketing technology company and leader...
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AD OPS NEWS
Leadmark AI Platform Provides Precise Response Forecast for Ad Campaigns
Machine learning technology predicts results for brands in real time
A new artificial intelligence platform offers a solution to the perennial problem of flawed calculation...
GUEST ARTICLES
Proposals to Ban Harmful Gender Stereotypes in Advertising
The body responsible for writing the UK's advertising rules, the Committee of Advertising Practice (CAP), has recently published a consultation on a proposed rule...
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MEDIALAAN Partners with Triton Digital for World-Class Delivery, Monetization, and Measurement...
VILVORDE, Belgium -- Triton Digital®, the leading technology provider for the global audio industry, announced that Belgium’s leading commercial media company, MEDIALAAN – de Persgroep...
Streaming Summit at NAB Show to Focus on Monetization and Technology
-- Summit to feature nearly 100 speakers --
-- Includes new dedicated website --
WASHINGTON -- NAB Show, in association with Streaming Summit Conference Chairman Dan...
Adjust Introduces User-Level Ad Revenue Reporting
App Publishers Gain Valuable Data Insights into LTV and ARPU with
New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion
San...
