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Adjust Launches Global Benchmarks 2.0, Empowering Marketers to Better Understand App...
Now with 5 new marketing metrics - including Click Through Rate, Cost Per Click and Distribution of Fraud Types
User experience paramount as...
Nativo Names Industry Veteran Sheri Ham its SVP Programmatic
Leading native advertising platform taps Sheri Ham to continue to accelerate Nativo’s programmatic native business
LOS ANGELES, CA -- Nativo, the leading unified publisher technology...
Adjust Launches Global Benchmarks 2.0, Empowering Marketers to Better Understand App...
Now with 5 new marketing metrics - including Click Through Rate, Cost Per Click and Distribution of Fraud Types
User experience paramount as...
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AD OPS NEWS
Location Data Leader Reveal Mobile Announces Visit Platform for Digital Targeting
RALEIGH, N.C. -- Reveal Mobile, a leader in location-based marketing, announces the launch of the Visit platform. The product is a leap forward for...
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Proposals to Ban Harmful Gender Stereotypes in Advertising
The body responsible for writing the UK's advertising rules, the Committee of Advertising Practice (CAP), has recently published a consultation on a proposed rule...
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Mediacorp Partners Triton Digital to Stream, Monetize and Measure Their Digital...
SINGAPORE -- Triton Digital®, the leading technology provider for the global audio industry, is pleased to announce that Singapore’s leading media company, Mediacorp, has selected...
New Research from Brightcove Finds Video Content Impacts Product and Service...
Study found that 85 percent of consumers between the ages of 18-34 report they’ve purchased a product or service after viewing a video
BOSTON --...
AMC Networks Lights Up Buyer Access to Programmatic Linear TV through...
NEW YORK -- MASS Exchange, a leading programmatic management platform and marketplace for TV, announces a partnership with AMC Networks (NASDAQ: AMCX), 4C Insights...