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The Online Content Crisis: Only 8% of Brits Prepared to Pay
London, UK: The UK has the lowest number of subscribers to online editorial content with just 8% of Brits currently paying for subscriptions compared to...
Nissan Boosts Conversions 136.6% Following GOA Appointment
Nissan enjoys major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool
London, UK: - Nissan, the world-renowned...
93% of Mobile Transactions Blocked as Fraudulent in 2019 Says New...
98,000 malicious Android apps and 43 million infected devices in 20 countries
32% of most malicious apps still available on Google Play
London- 93 percent of...
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AD OPS NEWS
AOP Analysis Finds Content Verification Technology Is a Key Driver of...
The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present.
London, UK: The Association for...
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Xplore China New York – Learn About the Chinese Mobile Market
Join NativeX alongside industry leaders Tencent, Adjust & Apalon in New York as we discuss the Chinese mobile market. Learn about the advantages &...
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ADS TAXONOMY
TVSquared Launches Global Cross-Platform, Multi-Touch Attribution Solution for Linear and Digital
Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV
EDINBURGH & NEW YORK – TVSquared, the global leader in...
FreeWheel Report Sees Industry Capitalize on the Rise of Premium Video...
Data-driven advertising also gaining traction, as latest figures show 10% growth in video ad views
London, UK FreeWheel, a Comcast company and the industry’s most...
TVSquared Releases TV Performance Insights for Australian Advertisers
Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths
EDINBURGH, Scotland & SYDNEY -- TVSquared, the global leader...
