Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem
Shifting from third-party cookies to first-party IDs: Adform’s development and collaboration with major publishers and agencies shows the way forward for...
Nielsen Joins Forces with Talon Outdoor to Deliver Data-Driven Out Of Home Advertising Campaigns
London, UK: Nielsen today announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH)...
FullContact and LiveIntent Create an Integrated Solution Providing Online and Offline Identity Resolution at...
Empowering publishers, brands, and technology providers with real-time person-level marketing capabilities, without relying on third-party cookies
LiveIntent, the people-based...
eBay Advertising Makes Real-Time a Reality with New Cookie-Less Targeting Capabilities
• New technology allows brands to target precisely at scale without the need for cookies• Real-time updates between...
Traditional Ads Still Reign Supreme According to Latest Research
The traditional TV ad still reigns supreme in influencing Brits' buying decisions – ahead of celebrity endorsements and online video adverts.
Beeswax Upgrades Buzz With Improved Targeting and Analytics – Better Usability, Functionality and Speed
Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes...
As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With...
BERLIN -- GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s...
Lotame and New Frontier Data Partnership Connects Big Brand Advertisers to More Than 100...
Leading cannabis data provider New Frontier Data launches industry-focused AdTech solution NXTeck
WASHINGTON -- New Frontier Data, the...
Silverbullet Launches 4D – a Contextual Intelligence Solution for the Post-Cookie Era
New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie...
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