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Pubmatic and MiQ Solutions Average 65% Reach Over Cookie-Powered Campaigns

PubMatic and MiQ are at the Leading Edge of Addressability InnovationNew Cookieless Solutions Increase Reach 65% and Improve Buyer ROI  REDWOODCITY, Calif. - PubMatic (Nasdaq:...
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Finding Scale and Relevance in CTV – Introducing Illuma Compass

Illuma Technology this week introduces a new cross-platform targeting tool, Illuma Compass™, which targets ads seamlessly across the open web and CTV, steered by...
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STN Video Launches Hosted Sports Betting Site Enabling Publishers to Expand Betting Coverage and...

STN Bets helps publishers leverage the growing trend of interest in, and legalization of, sports betting without having to dedicate time, resources and expenses...
Ad Tech Daily

Quantcast Reveals Cookieless Innovations for the Quantcast Platform

Quantcast, a global advertising technology company, today announced key innovations to the Quantcast Platform, which allows publishers, advertisers, and brands to know and grow...
Ad Tech Daily

GWI Revolutionizes Market Research with Brand-New Platform, Democratizing Access to Impactful Audience Insights

The new platform powers market research that enables every business to know its audience New York -  GWI, the leading target audience insight company, today...
Ad Tech Daily

Australian Ad Tech Veteran Trent Silins Launches Kopa, a Full-Service Contextual Data and Technology...

As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual targeting activation,...

Covatic Partners With CACI to Enable Ground-Breaking on-Device Acorn Segmentation

The news follows hot on the heels of Covatic’s launch of A-Type, a sustainable solution to the digital advertising industry’s ID and privacy challenge London,...
Ad Tech Daily

Seedtag’s Computer Vision Capabilities Boost Olympics Brand Sponsorships Within Digital Environment

Madrid, Spain— Seedtag, the leader in Contextual advertising in EMEA and LATAM, has today announced that it has developed specific computer vision capabilities to detect...

Video Intelligence Announces New Contextual Video Solution for CTV

Video intelligence is to enter the CTV market with a new application of its contextual video technology.CTV publishers will be able to package up...

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