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Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for...

- Tappx to disrupt the global OTT/CTV advertising industry -Tappx EU Horizon 2020 project combines OTT advertising, Server-Side Ad Insertion and programmatic buying technology in...

Amobee Partners with LiveRamp’s IdentityLink to Enhance Targeting and Measurement for Advertisers

Advanced Offering Future-Proofs Agencies and Brands for Cookie-less Future of Advertising REDWOOD CITY, Calif. -- Amobee, a global advertising technology company, announced a partnership with...

Wunderman Thompson Partners with Tealium

Tealium to deliver profile streaming to Wunderman Thompson’s Customer Cloud technology stack, empowering clients to collect, standardise, govern and orchestrate experiences in real time  LONDON ­–...

AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts

Technology provides enhanced targeting and brand safety for podcast advertisers, and scalable monetization for podcast publishers San Mateo, CA — AdsWizz, the leading global technology...

Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network

New Proprietary Mapping Technology Enables Brands to Micro-Target Travelers Based on Flight Destination The Dockers® Brand and Cirque du Soleil Launch Inaugural Destination...

6sense Launches Account Based Retargeting

Optimize search and display retargeting budgets with insights from 6sense’s Company Graph SAN FRANCISCO -- 6sense, a leading Account Based Orchestration Platform, powered by AI, announced...

Factual Announces Availability of Audience Targeting, Measurement and Insights Products in Europe

Ross Webster Appointed as Managing Director Europe to Accelerate Growth in EMEA Markets LOS ANGELES & LONDON -- Factual, the location data company, announced the...

In A Highly Effective Location Targeting Ad Ecosystem, Up to 65% Of Spend Is...

Analysis by Location Sciences finds that up to $65K of every $100K spent on location advertising is outside of the targeted area or is...

Telaria and Sling TV Research Reveals Connected TV Is Key to Reaching Undecided GenZennial...

66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software platform that optimises yield for...

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