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Silverbullet Launches 4D – a Contextual Intelligence Solution for the Post-Cookie Era

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie...

Kantar and LiveRamp Join Forces to Provide Enhanced, Privacy-Conscious Consumer Segments for Online Activation

London - Kantar, the world’s leading data, insights and consulting company, and leading data connectivity platform LiveRamp have partnered in the UK to...
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Advertisers Can Use Data Insights to Drive Reach and Build Brands in the Current...

Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets.

Kibo Announces AdLink to Personalize the Post-Click Experience

Kibo’s Monetate connects targeted advertising with personalized marketing DALLAS -- Kibo, a leader in cloud commerce, announced the release...
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Clickagy Launches Future-Proof Cookieless Solution

Gives advertisers seemingly individualized targeting without sacrificing consumer privacy Clickagy, the data intelligence provider, announced the launch of their...

Bill Swanson Joins IRIS.TV as EMEA Strategy Lead

IRIS.TV drives the expansion of its Contextual Video Marketplace with SSPs, DSPs, and publishers in the EMEA market  London: IRIS.TV, a...
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Retargeting Fuels 35% of App Marketing Conversions According to New Report by AppsFlyer

Retargeting gains traction between 2019 and 2020 with 10% increase in adoption rates as a third of apps with allocated marketing spend...
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Former Grapeshot SVP Kevin McElroy Brings Illuma’s Cookieless Targeting to US Traders

Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin McElroy as...
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Smartly.io Sets New Standard for Creative Automation of Social Advertising

Smartly.io uplevels its creative automation capabilities, offering a true end-to-end creative and media buying solution for social advertisingApril 28, 2020 09:00 AM...

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