Ad Targeting

- Tappx to disrupt the global OTT/CTV advertising industry -Tappx EU Horizon 2020 project combines OTT advertising, Server-Side Ad Insertion and programmatic buying technology in...

Advanced Offering Future-Proofs Agencies and Brands for Cookie-less Future of Advertising REDWOOD CITY, Calif. -- Amobee, a global advertising technology company, announced a partnership with...

Tealium to deliver profile streaming to Wunderman Thompson’s Customer Cloud technology stack, empowering clients to collect, standardise, govern and orchestrate experiences in real time  LONDON ­–...

Technology provides enhanced targeting and brand safety for podcast advertisers, and scalable monetization for podcast publishers San Mateo, CA — AdsWizz, the leading global technology...

New Proprietary Mapping Technology Enables Brands to Micro-Target Travelers Based on Flight Destination The Dockers® Brand and Cirque du Soleil Launch Inaugural Destination...

Optimize search and display retargeting budgets with insights from 6sense’s Company Graph SAN FRANCISCO -- 6sense, a leading Account Based Orchestration Platform, powered by AI, announced...

Ross Webster Appointed as Managing Director Europe to Accelerate Growth in EMEA Markets LOS ANGELES & LONDON -- Factual, the location data company, announced the...

Analysis by Location Sciences finds that up to $65K of every $100K spent on location advertising is outside of the targeted area or is...

66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software platform that optimises yield for...