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IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and...

The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns IRIS.TV, the leading video data platform, and PubMatic,...
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Yieldmo Announces Privacy-First Marketplace

Yieldmo's Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK -- Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first...

Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World

New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic Zeotap, the leading Customer Data Platform, has launched a new integration...
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Comscore and Viant Partner to Expand Cookie-Free Predictive Audience Access

RESTON, Va. – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new partnership agreement with...
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White Bullet Integrates With 4D to Enable Advertisers to Tap Into Targeted Inventory Whilst...

The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale London, UK: Cybersecurity and IP protection...
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Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data...

New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, Md. -- Dentsu and Merkle, dentsu international’s customer experience management (CXM) service...
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Covatic Launches A-Type, a Solution to the ID and Privacy Challenge Faced by the...

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed...

Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return on Investment...

Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms SAN FRANCISCO -- LiveRamp® (NYSE: RAMP)...

RTB House Collaborates with Oracle Moat to Measure and Boost Ad Campaign Performance, Reshaping...

By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market NEW...

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