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Index Exchange Announces Support for Unified ID 2.0

Exchange demonstrates its continued commitment to solving third-party cookie challenges and helping publishers monetize while driving results for advertisers New York, NY - Index Exchange,...
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The Trade Desk Adds Nielsen to Unified ID 2.0 Initiative as Advertisers Seek Upgrade...

LOS ANGELES -- The Trade Desk (NASDAQ: TTD) today announced that Nielsen (NYSE: NLSN) is supporting the industry-wide initiative to develop and deploy Unified...

Adform Becomes the First DSP to Fully Integrate with BritePool to Solve for Third-Party...

New York -- Now brands can operate more easily in a cookieless world, thanks to a first-of-its kind integration between Adform, the only independent...
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Lotame Unveils Panorama ID, the First Global Cookieless Identity Solution for a Privacy-First Open...

New cookieless ID powers relevant & responsible omnichannel advertising, while empowering consumers with a universal and persistent opt-out across every digital touchpoint, browser &...
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AdsWizz Expected to Surpass 1,000,000 Podcast Episodes Available For Enhanced Targeting Capability

Episodes Now Available for Advanced Contextual Targeting with AdsWizz PodScribe Technology, Made Brand Safe With Comscore SAN MATEO, Calif -- AdsWizz, the leader in digital...

A New Startup Aiming to Challenge the Status Quo and Help Mobile App Developers...

International programmatic platform, hybrid.ai, has today announced the launch of its new startup, hybe.io, aimed at disrupting the status quo of managed-service mobile programmatic...
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Amobee and Lotame Unveil Partnership for Global Social Audience Activation

Advertisers Worldwide Can Reach Valuable Custom Audience Segments Across Facebook, Instagram, Pinterest, Snapchat and Twitter for Holistic Planning REDWOOD CITY, Calif. & NEW YORK --...

The Trade Desk and Semasio Expand Their Partnership to Give Advertisers the Power to...

●       The Trade Desk now offers Unified Semantic Targeting, which integrates Semantic Contextual Targeting with Semantic Audience Targeting, combining current content consumption with previous interests. ●       Omnicom...

GameRefinery’s New Data Enrichment Solution Aims to Overcome Mobile Game Ad Targeting Issues in...

New API-based approach to contextual targeting doesn’t rely on Apple’s IDFA or Google’s AAI, instead utilises over 700 contextual data points to match publishers...

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