Ad Targeting

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie...

London - Kantar, the world’s leading data, insights and consulting company, and leading data connectivity platform LiveRamp have partnered in the UK to...

Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets.

Kibo’s Monetate connects targeted advertising with personalized marketing DALLAS -- Kibo, a leader in cloud commerce, announced the release...

Gives advertisers seemingly individualized targeting without sacrificing consumer privacy Clickagy, the data intelligence provider, announced the launch of their...

IRIS.TV drives the expansion of its Contextual Video Marketplace with SSPs, DSPs, and publishers in the EMEA market  London: IRIS.TV, a...

Retargeting gains traction between 2019 and 2020 with 10% increase in adoption rates as a third of apps with allocated marketing spend...

Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin McElroy as...

Smartly.io uplevels its creative automation capabilities, offering a true end-to-end creative and media buying solution for social advertisingApril 28, 2020 09:00 AM...