Ad Targeting

Exchange demonstrates its continued commitment to solving third-party cookie challenges and helping publishers monetize while driving results for advertisers New York, NY - Index Exchange,...

LOS ANGELES -- The Trade Desk (NASDAQ: TTD) today announced that Nielsen (NYSE: NLSN) is supporting the industry-wide initiative to develop and deploy Unified...

New York -- Now brands can operate more easily in a cookieless world, thanks to a first-of-its kind integration between Adform, the only independent...

New cookieless ID powers relevant & responsible omnichannel advertising, while empowering consumers with a universal and persistent opt-out across every digital touchpoint, browser &...

Episodes Now Available for Advanced Contextual Targeting with AdsWizz PodScribe Technology, Made Brand Safe With Comscore SAN MATEO, Calif -- AdsWizz, the leader in digital...

International programmatic platform, hybrid.ai, has today announced the launch of its new startup, hybe.io, aimed at disrupting the status quo of managed-service mobile programmatic...

Advertisers Worldwide Can Reach Valuable Custom Audience Segments Across Facebook, Instagram, Pinterest, Snapchat and Twitter for Holistic Planning REDWOOD CITY, Calif. & NEW YORK --...

●       The Trade Desk now offers Unified Semantic Targeting, which integrates Semantic Contextual Targeting with Semantic Audience Targeting, combining current content consumption with previous interests. ●       Omnicom...

New API-based approach to contextual targeting doesn’t rely on Apple’s IDFA or Google’s AAI, instead utilises over 700 contextual data points to match publishers...