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Study Finds 98% of Brands Believe Customer Attention Metrics Can Improve Mobile Advertising

Attention 2.0 Takes Measurement Beyond Clicks and Viewability NEW YORK -- Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability, a commissioned study conducted by Forrester...

Aki Technologies Taps Marketing Executive Stephanie Klimaszewski

Moment marketing firm brings on VP to steer marketing initiatives Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments,...

Cubic to Launch First-of-its-Kind Loyalty-Based Advertising Service for Transit Agencies

Cubic Transportation Systems partners with Ricola as the first brand to advertise within the platform SAN DIEGO -- Cubic Corporation (NYSE:CUB) announced its Cubic Transportation...

Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition

Impact’s Partnership Cloud can validate high-value app installs, reduce fraudulent activity and identify new partnership opportunities for mobile marketers SANTA BARBARA, Calif. -- Impact, the...

Make a Serious Impression on the Chinese Mobile Market with the Right DSP

Hindsight is a wonderful thing. It’s hard to imagine there was a time before we reached smartphone ubiquity that all the talk was about...

WPP and InMobi Group Enter Into a Multi-year Strategic Partnership to Co-Build Unique Benefits...

Partnership to help marketers enhance brand experiences for consumers BANGALORE & MUMBAI, India -- WPP (NYSE:WPP) and InMobi Group have entered into a long-term strategic...

Dialogue AdTech Company Instreamatic Expanding to More Mobile Apps

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice...

Yieldmo Partners with White Ops to Stop Sophisticated Bots and Provide Mobile Advertisers with...

White Ops’ Bot Mitigation Platform helps Yieldmo achieve record low invalid traffic rate NEW YORK -- White Ops, the global leader in bot mitigation, has...

IAB Names Digital Publishing and Mobile Leader Zoe Soon Vice President for Mobile

NEW YORK -- IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon...

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