Mobile Advertising

New API-based approach to contextual targeting doesn’t rely on Apple’s IDFA or Google’s AAI, instead utilises over 700 contextual data points...

STOCKHOLM -- Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers...

Bengaluru and San Francisco: MoEngage announced that it has been recognized as a strong performer in The Forrester WaveTM: Mobile Engagement Automation,...

London, UK - Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for...

San Francisco — Adjust, the global app marketing platform, announced today the appointments of three senior leaders: Melissa Dickman, Regional VP of...

* RADAR gives advertisers and brands the power to identify specific audience segments and accurately reach them using Clear Channel’s Out of...

STOCKHOLM -- Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed...

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV London - Premium digital technology...

Online, in-app gaming is an estimated $65billion (£51billion) industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has...