Mobile Advertising

Attention 2.0 Takes Measurement Beyond Clicks and Viewability NEW YORK -- Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability, a commissioned study conducted by Forrester...

Moment marketing firm brings on VP to steer marketing initiatives Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments,...

Cubic Transportation Systems partners with Ricola as the first brand to advertise within the platform SAN DIEGO -- Cubic Corporation (NYSE:CUB) announced its Cubic Transportation...

Impact’s Partnership Cloud can validate high-value app installs, reduce fraudulent activity and identify new partnership opportunities for mobile marketers SANTA BARBARA, Calif. -- Impact, the...

Hindsight is a wonderful thing. It’s hard to imagine there was a time before we reached smartphone ubiquity that all the talk was about...

Partnership to help marketers enhance brand experiences for consumers BANGALORE & MUMBAI, India -- WPP (NYSE:WPP) and InMobi Group have entered into a long-term strategic...

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice...

White Ops’ Bot Mitigation Platform helps Yieldmo achieve record low invalid traffic rate NEW YORK -- White Ops, the global leader in bot mitigation, has...

NEW YORK -- IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon...