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GameAnalytics Launches Hyperbid – The New Mediation Platform for Mobile Games Advertising

LONDON, UK - GameAnalytics, the analytics platform used by over 100,000 game developers, is proud to announce the launch of HyperBid - a powerful...

InMobi Appoints Philip Gale as Head of Agency Development for Europe

Former Publicis Media Agency Leader Will Lead Rapid Scaling of Holding Group Partnerships LONDON -- InMobi, a leading provider of marketing and monetisation technologies that...
space gray iPhone X on blue surface

Adjust Announces Collaboration With Salesforce Marketing Cloud on Salesforce AppExchange, the World’s Leading Enterprise...

Adjust customers can now benefit from integrations with Salesforce Marketing Cloud, enabling mutual customers to streamline marketing decisions SAN FRANCISCO — Adjust, a mobile marketing...
Ad Tech Daily

InMobi Exchange Integrates with In-App Header Bidding Solutions, Reducing Friction and Optimize Competition for...

Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory SAN FRANCISCO, CA...

Social Media Advertising Revenue In The US To Pass $50B In 2021; 85% From...

Social media advertising spending has increased dramatically worldwide but most especially in the US. According to data presented by TradingPlatforms.com, social media ad spend in...
Ad Tech Daily

Out There Media and MTN Nigeria Launch Telco-Driven Mobile Advertising With Flagship Brands and...

Campaigns deliver 70 to 120 times better response rates than industry average benchmarks London/Lagos – Out There Media (OTM), a global leader in mobile advertising and data...

DoubleVerify’s Annual Global Study Finds Mobile App Video Fraud Increases 50% Year-Over-Year; Verification Surges...

DV’s annual study on the state of digital media quality and performance also reveals significant declines in key violation rates, underscoring the positive impact...
Ad Tech Daily

Samsung Ads Hires Sinead Gilbody as European Mobile Development Lead

London, UK: Samsung Ads Europe today announces the appointment of Sinead Gilbody as European Mobile Development Lead, a new role for the business as it looks...

Cognitiv’s Award-Winning Rosé / Not Rosé! Is Back as Cannes Lions Event Goes Digital...

Deep Learning technology powered app uses tech for fun New York, NY - For the second year in a row, marketers will have to forego...

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