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Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced...

InMobi Exchange Becomes the First Mobile Supply-Side Platform to Integrate with LiveRamp’s IdentityLink

Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile SAN FRANCISCO -- InMobi, the world's leading marketing cloud,...

Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth

Leading brands like Joom benefit from Button's mobile affiliate optimization technology and Adjust's real-time analytics to measure and drive performance.
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Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19...

Undertones’ formats - proven to be effective at generating attention and inspiring behavior change - will be key to promoting social distancing...
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Nexstar Media’s Websites and Mobile Apps Surpass 1.1 Billion Page Views in April

Strong Digital Momentum Continues, Users Up 133% and Page Views Up 250% from April 2019 Nexstar’s Websites and Apps...

A Majority of Mobile Consumers Prefer to Shop Through Direct-to-Consumer Brands Rather Than Third-Party...

Survey of over 11,290 mobile consumers reveals that 70 percent want more subscription products or services SAN FRANCISCO -- Mobile consumers love the convenience of...

Aki Technologies Launches New Division to Focus on CPG

Moment Marketing Leader Hires Eyeview's Risa Crandall to Lead First Industry-Focused Department SAN FRANCISCO -- Consumer Packaged Goods marketers have a powerful new advantage in...

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile advertising leader invests in tech patents, empowering brands to deliver millions of permutations of video ads to consumers SAN FRANCISCO - Video optimization and...

Study Finds 98% of Brands Believe Customer Attention Metrics Can Improve Mobile Advertising

Attention 2.0 Takes Measurement Beyond Clicks and Viewability NEW YORK -- Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability, a commissioned study conducted by Forrester...

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