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DoubleVerify’s Annual Global Study Finds Mobile App Video Fraud Increases 50% Year-Over-Year; Verification Surges...

DV’s annual study on the state of digital media quality and performance also reveals significant declines in key violation rates, underscoring the positive impact...
Ad Tech Daily

Samsung Ads Hires Sinead Gilbody as European Mobile Development Lead

London, UK: Samsung Ads Europe today announces the appointment of Sinead Gilbody as European Mobile Development Lead, a new role for the business as it looks...

Cognitiv’s Award-Winning Rosé / Not Rosé! Is Back as Cannes Lions Event Goes Digital...

Deep Learning technology powered app uses tech for fun New York, NY - For the second year in a row, marketers will have to forego...
Ad Tech Daily

Mamboo Games Launches Seamless In-Play™ Advertising in Partnership with Adverty

Leading in-game advertising specialist, Adverty AB (publ), today announces a partnership with Mamboo Games, which will include Adverty’s seamless In-Play™ formats within its increasingly...
Ad Tech Daily

MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising

Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and exchanges REDWOOD CITY, CA — MOLOCO...
Ad Tech Daily

The Mobile-First Generation: Gen Z Is Heavily Into Mobile Gaming, Shopping, and Social Media,...

Survey of mobile consumers between the ages of 18-24 reveals that 68% shop on mobile 1-4 times a week and 86% use mobile as...

Flyshot Launches Privacy-Preserving Deterministic Conversion Attribution for iOS 14

The user acquisition solution can generate and attribute deterministic Revenue KPIs in real-time, including Return on Ad Spend (ROAS), while lengthening attribution windows up...

Affise Launches New Attribution Chain Technology to Measure Advertising Results

VILNIUS, Lithuania -- Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier...

AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its...

PALO ALTO, Calif. -- AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business,...

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