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AdTheorent Launches Barometric, a Fully Hosted and Managed Cross-Environment Tracking and Attribution Solution for...

New York, NY — AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, today announced that its cross-environment media tracking and attribution...

Kantar Media Awarded Thailand’s Official Multi-Platform Television Audience Measurement Contract

Media Research Development Association (Thailand) has awarded Kantar Media a contract to deliver the official multi-platform TV ratings in Thailand. This prestigious five-year contract,...

Basketball Segments Heating Up on ChoiceStream’s March Audience Cost Calendar

Charity Also Breaks the Top Ten Rising For the First Time to Join the Usual Travel Segments as the Highest Cost Audience Segments in...

BrandAds Bridge Allows Brands to Measure the Impact of Every Video Ad Campaign

Video industry veterans come together to bring world-class measurement to connected video advertising EMERYVILLE, CALIF. – Video intelligence company BrandAds today announced general availability of BrandAds...

AOL to Launch Video Audience Measurement, Powered by Nielsen Online Campaign Ratings

New Measurement to Help Advertisers Buy Across TV and AOL Digital Video NEW YORK - AOL announced a collaboration with Nielsen to measure the audience viewing...

Survey Shows Sales Cycle Lengthening, Increasing Challenges for Online Marketers

New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into marketing program performance across...

comScore Announces U.S. Launch of MMX Multi-Platform to Deliver Unified View of Desktop, Smartphone...

Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting RESTON, VA – comScore, Inc. (NASDAQ: SCOR),...

Cint Engage: Pioneering New Technology that Allows Publishers to Engage their Audience and Increase...

A new solution to revolutionize the publishing sector has been brought to market by the global provider of market insight technology, Cint. The ground-breaking...

Resonate Enters New Phase of Growth with Chief Marketing Officer and Vice President of...

Additions will Boost Resonate’s NYC Presence and Expand On Values Based Insights and Targeting Business RESTON, VA – Resonate, the only marketing technology company to...

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