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Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category

Universal Ads to Empower Marketers of All Sizes to Easily Purchase Scalable, Performance-Driven Video Ad Campaigns Directly from Premier Media Companies Launch Partners Include A+E,...

Viant Announces Strategic Partnership with Association of National Advertisers

New Partnership Serves to Expand Customer Reach IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced a strategic partnership...
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Genius Sports Launches FANHub, World’s First Advertising and Activation Platform to Reach and Engage...

Omnichannel platform enables programmatic and social media buying, audience activation, and creative personalization Curated and premium inventory, bid modeling, pacing, and creative optimization based on...
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Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem

This partnership strengthens advertising integrity across the ad ecosystem, fostering a more secure and trustworthy supply chain NEW YORK, NY – GeoEdge, a global leader...
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Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities

Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of...

Bountiful Cow Launches ‘Relative Advantage: Unblocked,’ a Programmatic Tool to Buy Inventory from Quality...

Today, independent media agency Bountiful Cow, has announced the launch of ‘Relative Advantage: Unblocked’, a programmatic tool designed to buy ‘brand unsafe’ but quality...
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LoopMe Launches AI-Powered Media Scoring Tool Brand Outcome Scores

First-of-its-kind solution shown to increase brand awareness by over 50% across mobile video, CTV, and display ads NEW YORK -- LoopMe, a leading technology company...
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ViantAI Launches to Transform Advertising

Meet ViantAI: The Future of Programmatic Advertising is Here IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to...
Ad Tech Daily

DoubleVerify to Introduce Pre-screen Content Controls on Meta, Strengthening Brand Safety, Suitability, and Media...

Global brands gain comprehensive coverage with both pre-screen avoidance and post-bid measurement, further augmenting ad quality controls on Facebook and Instagram NEW YORK -- DoubleVerify (“DV”)...

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