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Advertising Agency and Brand Leaders to Convene for Adelphic’s Programmatic Advertising Summit Tackling Major...

Virtual November 12 event to address the cookie-less future, data as a business growth driver, breakthrough measurement capabilities and professional development in programmatic IRVINE, Calif....

Programmatic Is the Key Driver of UK Digital Media Quality Improvements in 2020 According...

The latest Media Quality Report provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels London, UK: Today,...
Ad Tech Daily

Sublime and Xandr work together on Programmatic Guaranteed High-Impact Advertising Campaigns

Impactful and multi-device campaigns will run on pre-determined sites at scale on Xandr Monetize platform LONDON: Today, Sublime, a global high-impact advertising solution, and Xandr,...

Prebid.org Celebrates 3 Year Anniversary Milestone; Announced Formation of New CTV-OTT and Taxonomy Task...

Independent organization has grown to more than 60 members committed to developing fair and unified auction tools and practices, as core software tool Prebid.js...

Nielsen Joins Forces with Talon Outdoor to Deliver Data-Driven Out Of Home Advertising Campaigns

London, UK: Nielsen today announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining...
Ad Tech Daily

Apex Trading Partners With PrograMetrix to Bring Digital Advertising Options to the Wholesale Cannabis...

The platform, which aims to simplify wholesale cannabis sales, will help their 2,000 clients leverage the agency’s Fortune 500-level digital marketing expertise SEATTLE, Wash. —...

Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object;Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Chicago – Centro (https://www.centro.net),...

eBay Advertising Makes Real-Time a Reality with New Cookie-Less Targeting Capabilities

•       New technology allows brands to target precisely at scale without the need for cookies•       Real-time updates between ad calls...
Ad Tech Daily

The Trade Desk Launches Programmatic Partnership with Channel 4

Partnership boosts opportunity for brands while maintaining quality and regulatory standards London – The Trade Desk has today announced a partnership with leading UK broadcaster Channel 4,...

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