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Nearly $1 Billion of Global Programmatic Budget Spend on Unsafe Content

Study by 4D and Factmata reveals 5% of programmatic spend still ends up in unsuitable brand environments. While brand safety and suitability have fast become...

Xandr and IAB Europe Release Guide on Curated Marketplaces

Building efficient programmatic supply solutions with curated marketplaces LONDON – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report...

Sean Greene Joins RTB House As Vice President of US Agency Sales

Seasoned online video advertising veteran joins RTB House to drive US agency adoption of RTB House’s deep learning-powered, full-funnel advertising solutions NEW YORK — RTB...

Global Launches DAX Programmatic Trading Across London Underground and National Rail

Global, the Media and Entertainment group, is significantly increasing digital inventory available to programmatic buyers on DAX, adding the London Underground and National Rail...

Kubient Appoints Former MediaMath and DoubleVerify Executive Leon Zemel as Chief Product Officer

NEW YORK, NY -- Kubient (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), a cloud-based software platform for digital advertising, today announced that digital advertising...
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Criteo Retail Media Announces Expansion of API Partner Program

Pacvue, Perpetua, Flywheel, and Kenshoo sign on as new partners, providing brand advertisers more flexibility in activating retail media campaigns New York – Criteo S.A. (NASDAQ: CRTO), the...
Ad Tech Daily

FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on...

The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. NEW YORK -- Today, Fox Corporation (Nasdaq: FOXA,...

Pacvue Empowers Campaign Management and Optimization for Amazon DSP

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. “Adding Amazon DSP to our...

Motorsport Network Chooses AdGrid as Their Programmatic Solution

SCARSDALE, NY. – AdGrid Media, the complete programmatic advertising solution, is pleased to announce that Motorsport network – a global market leader that sits...

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