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Flashtalking Announces Global Partnership Strategic Framework and API Protocols

Primary Ad Serving Leader Formalises Program, Extending Long History of Industry Integrations LONDON, UK – Flashtalking, the leading global independent ad server for sophisticated advertisers, announces...

Factual Announces Availability of Audience Targeting, Measurement and Insights Products in Europe

Ross Webster Appointed as Managing Director Europe to Accelerate Growth in EMEA Markets LOS ANGELES & LONDON -- Factual, the location data company, announced the...

Majority of Marketers Want to Spend More on Programmatic Audio

Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity to increase their programmatic audio spend – but there are...

Flashtalking Further Strengthens Its Global Presence with Top Technology Leadership

LONDON – Flashtalking, the leading independent ad server, announced several front-line executive hires within its ongoing global expansion. Further diversifying and strengthening its client-facing...

SAPO Adopts AppNexus’ Full-Stack Technology

Leading Portuguese media company will rely on AppNexus technology to accelerate its digital transformation LISBON, Portugal -- AppNexus, a Xandr company and a leader in...

MCOT Selects Triton Digital for World-Class Management and Monetization of Its Digital Audio and...

BANGKOK -- Triton Digital®, the leading technology provider for the global audio industry, announced today that MCOT Public Company Limited (MCOT), one of Thailand’s leading...

With Demand Manager, Rubicon Project Introduces Prebid as a Service

Now in Private Beta, Demand Manager™ Brings Simplicity and Control to Header Bidding for Publishers NEW YORK & LOS ANGELES -- Rubicon Project (NYSE:RUBI), the...

Pocketmath Serves 80 Billion Ad Impressions

Audience Network and Programmatic AdTech Company Reaches Significant Milestone SINGAPORE -- Pocketmath, a global leading ad technology company that provides audience network services and programmatic...

IAB Tech Lab Releases for Public Comment a New Specification to Improve Transparency and...

SIMID (Secure Interactive Media Interface Definition) Replaces VPAID to Improve Trust, Creativity, and Interactive Capabilities for Digital Video Ads NEW YORK -- The IAB Technology...

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