AdTech Spend to Reach $43.5 Billion Globally by 2029
Growth in Spend Despite Push for Privacy-Conscious AdvertisingHampshire, UK - A new study from Juniper Research, the foremost experts in technology markets, has found that...
Audigent and Onetag Raise the Bar for Programmatic Combining Real-Time Data and AI-Powered Curation
The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem
London, UK: Leading data activation,...
Warner Bros. Discovery International Launches WBD AIM, a First-Party Data Platform to Enhance Audience...
London, UK – Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns...
Motorsport Network Adopts European Unified ID to Drive Relevant Advertising Across Its Publications
Motorsport Network joins a growing list of brands partnering with The Trade Desk to enhance relevant advertising
LONDON – Global media company Motorsport Network today announced its...
Matt Hill Joins Sky Media to Lead Insight and Measurement
London, UK – Sky Media has announced the appointment of Matt Hill as the new Director of Insight & Measurement, following a comprehensive search process....
Taboola Opens Maximize Conversions AI Bidding Technology to All Advertisers to Drive More Conversions...
New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its performance advertising-focused bidding technology, Maximize Conversions, is...
Adelaide Strengthens Team with Claire Browne as New Head of Research
New York, United States — Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its...
Instreamatic Brings Generative AI Into Audio Ad Campaigns
Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI....
Brightcove Launches ‘Ad Monetization’ Service for Media Clients, Establishes Global Advertising Operations Team
The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue
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