Ad Operations

New API-based approach to contextual targeting doesn’t rely on Apple’s IDFA or Google’s AAI, instead utilises over 700 contextual data points...

Shifting from third-party cookies to first-party IDs: Adform’s development and collaboration with major publishers and agencies shows the way forward for...

London, UK: Nielsen today announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH)...

Empowering publishers, brands, and technology providers with real-time person-level marketing capabilities, without relying on third-party cookies LiveIntent, the people-based...

•       New technology allows brands to target precisely at scale without the need for cookies•       Real-time updates between...

The traditional TV ad still reigns supreme in influencing Brits' buying decisions – ahead of celebrity endorsements and online video adverts.

Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes...

Study highlights the importance of staying on air and adapting creative/schedules regularly for optimal performance. NEW YORK -- In a...

BERLIN -- GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s...