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Magnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with TV Content Reporting

TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV NEW YORK & LOS ANGELES -- Magnite (NASDAQ: MGNI), the...
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FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across...

FreeWheel’s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU’s linear TV ad scheduling process across all...

Pacvue Announces Criteo Integration to Expand eCommerce Advertising Across Channels

Agencies and brands can now manage their sponsored product ads across a wider ecosystem of marketplaces and retailers using Pacvue’s intelligent automation, reporting, and...
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Pattern89 Reveals the 2021 Ad Creative That Will Work Best

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS -- Pattern89, a...

VideoAmp Integrates Conversion Logic Capabilities to Launch Cross-Channel Attribution Measurement, Planning and Audience Activation...

VideoAmp acquired Conversion Logic in March of 2020 and has integrated the company’s software, machine-learning attribution models, simulation and optimization engine into its platform...
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EntityX Secures Funding to Revolutionise Contextual Targeting

EntityX secures investment from industry angels to revolutionise contextual targeting and deliver radically better performance London-based semantic technology pioneers, EntityX, have secured investment to further...
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Effectv and VAB Analyze Hundreds of New and Established Companies to Measure TV Advertising’s...

The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained...

20% Increase In Click-Through Rates For Marketers Via New StrategyBox and Pattern89 Partnership

Vancouver, BC - StrategyBox, A Vancouver-based Customer Journey Mapping platform, is announcing a new partnership with Pattern89, an Indianapolis-based company that specializes in creative...
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Sprinklr Partners with Mediaocean to Integrate the Social Ad Buying Experience

Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising Global media agencies like...

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