Ad Operations

AI-driven tech stack leverages multivariate approach to maintain 96% model performance, even with all identifiers removed NEW YORK -- LoopMe, the outcomes-based advertising platform, today...

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. “Adding Amazon DSP to our...

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact London, UK: Inskin Media, which specialises in multi-screen, high impact...

Announces the first customer data solution to connect, validate, and enrich customer data from all offline and online sources, improving customer relationship management (CRM),...

NEW YORK -- Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced...

Company Taps Brown’s Extensive Experience as Global Demand for TV Ad Measurement Platform Surges NEW YORK & EDINBURGH, Scotland -- TVSquared, the global leader in...

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...

Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement, announced today...

NEW YORK -- Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, today announced the expansion of its audience data for ad...