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Clickagy Launches Future-Proof Cookieless Solution

Gives advertisers seemingly individualized targeting without sacrificing consumer privacy Clickagy, the data intelligence provider, announced the launch of their...

Bill Swanson Joins IRIS.TV as EMEA Strategy Lead

IRIS.TV drives the expansion of its Contextual Video Marketplace with SSPs, DSPs, and publishers in the EMEA market  London: IRIS.TV, a...

Dailymotion Partners With AudienceProject to Enrich Its Campaign Measurement Solutions Portfolio

Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact...
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Retargeting Fuels 35% of App Marketing Conversions According to New Report by AppsFlyer

Retargeting gains traction between 2019 and 2020 with 10% increase in adoption rates as a third of apps with allocated marketing spend...

COVID-19 Impact on CPMs is Over; CPMs Rising Again for App Advertisers

Back in March, when the effects of COVID-19 were just beginning to impact the global mobile app advertising market, Consumer Acquisition was...

605 Launches “605 IMP4CT” Attribution Solution to Measure Efficacy of Television Advertising Campaigns

Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed...

Pattern89 Announces Predict: AI That Simulates Ad Performance Before Campaigns Launch

Marketers can predict with 95% accuracy what creative elements will perform best before campaigns begin. INDIANAPOLIS — Pattern89, an...

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced...

MediaMath Expands Partnership with TVSquared to Provide CTV Attribution Across EMEA

MediaMath Advertisers – Throughout Europe & Asia – Can Access Always-On Performance Analytics for Programmatic CTV Campaigns EDINBURGH, Scotland...

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