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GameRefinery’s New Data Enrichment Solution Aims to Overcome Mobile Game Ad Targeting Issues in...

New API-based approach to contextual targeting doesn’t rely on Apple’s IDFA or Google’s AAI, instead utilises over 700 contextual data points...
Ad Tech Daily

Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Shifting from third-party cookies to first-party IDs: Adform’s development and collaboration with major publishers and agencies shows the way forward for...

Nielsen Joins Forces with Talon Outdoor to Deliver Data-Driven Out Of Home Advertising Campaigns

London, UK: Nielsen today announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH)...

FullContact and LiveIntent Create an Integrated Solution Providing Online and Offline Identity Resolution at...

Empowering publishers, brands, and technology providers with real-time person-level marketing capabilities, without relying on third-party cookies LiveIntent, the people-based...

eBay Advertising Makes Real-Time a Reality with New Cookie-Less Targeting Capabilities

•       New technology allows brands to target precisely at scale without the need for cookies•       Real-time updates between...

Traditional Ads Still Reign Supreme According to Latest Research

The traditional TV ad still reigns supreme in influencing Brits' buying decisions – ahead of celebrity endorsements and online video adverts.

Beeswax Upgrades Buzz With Improved Targeting and Analytics – Better Usability, Functionality and Speed

Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes...
Ad Tech Daily

Effectv and TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19

Study highlights the importance of staying on air and adapting creative/schedules regularly for optimal performance. NEW YORK -- In a...

As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With...

BERLIN -- GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s...

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