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Industry Veteran Wade Ware Joins Index Exchange as VP of Technical Solutions

New hire bolsters Index’s expanding Services team and emphasizes company’s commitment to a customer-first approach NEW YORK, NY - Index Exchange, one of the world’s...

Over a Third of Consumers Ignore Ads Due to Irrelevant Content Yet One in...

·        More than a quarter (26%) of consumers pay attention to ads if the information is relevant to them and their local area  ·        Over a third...

Tappx Acquires PlayOn Content to Boost Publisher Video Strategies

Barcelona, Spain - Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content,...
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Cooler Screens Revolutionizes Retail Media, Generating More than 77 Million Monthly Views of Its...

With the installation of more than 10,000 screens on cooler doors, Cooler Screens is driving a new category of retail media, offering brands and...
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Quantcast Reveals Cookieless Innovations for the Quantcast Platform

Quantcast, a global advertising technology company, today announced key innovations to the Quantcast Platform, which allows publishers, advertisers, and brands to know and grow...
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GWI Revolutionizes Market Research with Brand-New Platform, Democratizing Access to Impactful Audience Insights

The new platform powers market research that enables every business to know its audience New York -  GWI, the leading target audience insight company, today...
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VideoAmp Hires Tony Fagan as Chief Technology Officer to Accelerate Innovation of Measurement and...

LOS ANGELES -- Software and data platform, VideoAmp, today announced Tony Fagan as Chief Technology Officer, a newly created role for the company. Fagan will...
Ad Tech Daily

Xandr Launches Monetize TV

Platform accelerates audience-based selling and buying for TV advertising NEW YORK -- Xandr today announced the launch of Monetize TV, an audience-based selling platform built for...
Ad Tech Daily

Adtech Startup Prizeout Partners With RoundlyX to Diversify Cash Out Options

The first-of-its-kind product will allow RoundlyX users to round up their everyday purchases into digital gift cards with bonus value NEW YORK -- Prizeout Corp. (Prizeout),...

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