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Xandr Launches Monetize TV

Platform accelerates audience-based selling and buying for TV advertising NEW YORK -- Xandr today announced the launch of Monetize TV, an audience-based selling platform built for...
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Adtech Startup Prizeout Partners With RoundlyX to Diversify Cash Out Options

The first-of-its-kind product will allow RoundlyX users to round up their everyday purchases into digital gift cards with bonus value NEW YORK -- Prizeout Corp. (Prizeout),...

AdTheorent to List on NASDAQ Through Merger With MCAP Acquisition Corporation, a SPAC Sponsored...

CHICAGO -- Monroe Capital LLC (“Monroe Capital” or “Sponsor”) today announced AdTheorent, Inc. (“AdTheorent”) and MCAP Acquisition Corporation (NASDAQ: MACQ) (“MCAP”), a publicly-traded special...
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AdPlayer.Pro Outstream Video Ad Tech Provider Celebrates the 5th Anniversary

AdPlayer.Pro commemorates the company’s 5-year anniversary with a special look-back at its business highlights from 2016 - 2021. AdPlayer.Pro, an international provider of advanced outstream...
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Amobee Names Nick Brien as Chief Executive Officer

Samba Natarajan to Focus on Singtel as CEO, Strategic Portfolio and Amobee Board Member REDWOOD CITY, Calif. -- Amobee, a global leader in advertising technology...
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RTB House Releases Update to its Deep Learning AI Engine, Delivers a Full-Funnel View...

Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts NEW YORK — RTB House, a global company...
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Australian Ad Tech Veteran Trent Silins Launches Kopa, a Full-Service Contextual Data and Technology...

As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual targeting activation,...
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Publication by the European Commission of the Study on the Impact of the MoU...

The publication is now available to view on the European Commission’s website London, UK: A large-scale study of the impact of a Memorandum of Understanding...

Verve Group Taps Pixalate to Help Combat Ad Fraud

Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This...

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