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Skimlinks Unveils Winners of the 3rd Commerce Awards for Publishers, as Commissions Increase 140%...

NEW YORK - Skimlinks, a Connexity Company, is thrilled to unveil the winners of the third annual Commerce Awards for Publishers (CAPS). The...
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Comscore Achieves Global Connected TV Footprint with New Samba TV Partnership

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion   RESTON, Va. - Comscore (NASDAQ:...

Adform FLOW Unveiled Adform’s New Platform for Effortless Modern Marketing

Gartner adtech leader creates world´s first independent and fully integrated tech platform, seeking to amplify business results for advertisers and agencies.

MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement

BANGALORE, India & SAN FRANCISCO -- MoEngage, the world’s fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, today announced...
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New Study Reveals Artificial Intelligence Plays Critical Role in Maximizing TV and Radio Ad...

Inaugural report from Veritone supported by Alteryx gives broadcasters and advertisers insights and strategies to deliver effective ad campaigns
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Amobee Unveils CTV Allocator, a Dramatic Enhancement to its Linear TV-Informed Planning and Portfolio...

Delivers Comprehensive Investment Planning by Predicting Unique Reach of Future TV Schedules and Forecasting Incremental CTV Reach Against Strategic, In-Market Audiences
Ad Tech Daily

ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV

Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory partners

Prebid.org Celebrates 3 Year Anniversary Milestone; Announced Formation of New CTV-OTT and Taxonomy Task...

Independent organization has grown to more than 60 members committed to developing fair and unified auction tools and practices, as core software...

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences...

NEW YORK -- A new study released by MAGNA, Roku, Inc. (NASDAQ: ROKU) and IPG Media Lab, “Valuing the Value Exchange,” demonstrates...

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