Innovid Expands Integration with LinkedIn to Support CTV Ads
Enhancing Innovid’s Social Ads Manager to Help Marketers Reach Professional Audiences on CTV—Within the Same Platform They Use for Social
NEW YORK -- Innovid, the...
Dailymotion Advertising Introduces EchoAI: The Conversational Ad Format Powered by AI
A proprietary innovation combining AI and creativity, designed to help brands move beyond traditional KPIs and generate meaningful conversational engagement.
NEW YORK -- Dailymotion Advertising,...
Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting
Expanding CTV Capabilities and Merging Brand Impact with Digital Precision
IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising,...
Vici Launches a Game-Changing YouTube Suite for Maximizing Brand Visibility and Performance
Three YouTube Advertising Options, Targeted with Behavioral and Retargeting technology.
Vici, a MarTech leader in the digital advertising space, introduced YouTube+, a comprehensive advertising suite...
DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool
Creative Data Feed API delivers full-funnel, real-time creative evaluation and optimisation for RMNs, measuring emotions, attention and purchase intent across every individual ad at...
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
NEW YORK -- 800.com, a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world’s top digital ad platforms:...
DoubleVerify Uncovers ShadowBot Scheme Involving 35 Million Spoofed Mobile Devices
DV’s Fraud Lab detected amateur-level fraudster mistakes behind a $2.5M fraud operation targeting CTV and mobile inventory
NEW YORK -- DoubleVerify ("DV") (NYSE: DV), the leading...
MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimization
New self-optimizing AI system boosts conversion rates, lowers CPA, and makes “clicks” an obsolete metric
LOS ANGELES -- MGID, the global advertising platform, today announces...
As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness...
New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated creative...
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