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Salesforce ExactTarget Marketing Cloud Partners with Datalogix to Strengthen Advertising Effectiveness, Measurement

Partnership to increase the impact of social advertising campaigns SAN FRANCISCO - The ExactTarget Marketing Cloud from salesforce.com (NYSE:CRM) announced a new partnership with Datalogix,...

Trueffect’s Trupath Audience Based Measurement Provides Advertisers a User Centric View into their Display...

Trupath removes ad performance volatility resulting from the use of multiple browsers, cookie blocking, deletion and more Westminster, CO  - Trueffect , the leading First-Party Media and Measurement...

WebMetro Showcases Direct Marketing Success with Facebook Advertising

WebMetro, a top search marketing agency, shows real-world examples of how expertise in search marketing can catapult Facebook advertising into a major contributor of online sales.

comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness

Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure London, UK - comScore, Inc. (NASDAQ: SCOR), a...

ValueClick Media Puts Its Money Where the Brand Lift is with the 20/20 Brand...

There’s no denying that brand marketing and online advertising are converging…and at a rapid pace. Now, brand marketers have a money-back guarantee that their digital brand dollars will produce return. ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today announced the launch of the 20/20 Brand Guarantee, the company’s promise to deliver on a marketer’s brand lift objectives, or their money back.

For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

In4mation Insights to speak on Marketing ROI at ESOMAR Congress 2011

NEEDHAM, Mass. - In4mation Insights (www.in4ins.com) announced that its co-founders and partners Mark Garratt and Steve Cohen, along with Dr. Rafael Alcaraz, Vice President,...

Adobe SearchCenter+ Adds Keyword Performance Predictive Analytics

Partnership with OptiMine Enables Search Marketers to Significantly Increase Paid Search Performance SAN JOSE, Calif. - Adobe Systems Incorporated (NASDAQ:ADBE) today announced that Adobe® SearchCenter+,...

Symphony Advanced Media Launches With Accelerated Advertising Performance Measurement

Company’s cross-media measurement solutions bridge gaps in traditional ad performance measurement to deliver faster, more accurate consumer insights SAN FRANCISCO - Symphony Advanced Media, part...

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