New York, NY – March 12, 2008 – TRAFFIQ™ – The Internet Traffic Exchange, today announced it has been nominated for the prestigious 2008 SAI 25 list honoring the world’s most valuable digital startups. The SAI 25 is selected and published by Silicon Alley Insider.
SAI 25 identifies the 25 startups that have the potential to become the most valuable digital businesses by analyzing hundreds of nominations submitted by entrepreneurs, VC firms and the SAI 25 Advisory Board.
The TRAFFIQ advertising exchange directly connects publishers and advertisers in a transparent and value-driven marketplace. It reduces the dependency on blind ad networks and makes the process of media buying and selling fast, simple and efficient.
TRAFFIQ exchange members can securely buy, sell, serve and track highly converting ads across multiple destinations, using one integrated platform. Publishers can secure fair market value for their media inventory, while advertisers control ad placements and protect their brand.
TRAFFIQ’s suite of automated media buying and inventory management tools, private auctions and open marketplace provide its members with:
• Direct access to leading publishers, agencies and brand advertisers
• Full disclosure of ad placement details, including site demographics and traffic sources
• Complete predictability of sales and revenue
• Brand protection
• Free ad serving
• Seamless integration with all major ad servers and media management tools
“Since our launch in August 2007, over 700 advertisers and publishers have joined the TRAFFIQ exchange,” said Mark Kahn, TRAFFIQ’s CEO. “Our selection as a SAI 25 finalist marks the acceptance of our business model, and is further proof of our platform’s value to buyers and sellers of online media.”
TRAFFIQ customers include most of the major ad agencies, regional agencies, Fortune 1000 advertisers, mid-size advertisers and premium and niche publishers, including: Federated Media, Healthcentral.com, Sky Sports, PerezHilton and others.
SAI 25 companies are privately held digital-industry companies selected on an assessment of their future earning power and sustainable public-market value.
About TRAFFIQ:
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers and ad agencies. TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, contact us at info@traffiq.com. TRAFFIQ is a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. Other board members include CondéNet, Colgate Palmolive, Carat and Forrester Research.
