When you receive Atlas DMT tags to be trafficked in DFP, chances are that they will be in one of the following three different formats:
– simple redirects for image and click only
To traffic these in DART, treat them as Redirect creatives.
– IFRAME tags for Rich Media creatives.
To traffic these, treat them as Rich Media creatives.
– SCRIPT tags for Rich Media creatives.
To traffic these, treat them as Rich Media creatives.
Still, there are a few aspects to look after: adding cachebusting (%n) and ensuring that DFP will correctly counts the clicks (%c).
Simple Redirect tags
The look and format of such tags will be something along the lines of:
View URL = http://view.atdmt.com/HRV/view/mnysptpf01234567hrv/direct/01/
Click URL = http://click.atdmt.com/HRV/go/mnysptpf01234567hrv/direct/01/
Cachebusting: add %n to the end of each of the tags, then traffic as a Redirect creative, using View URL as the Image Redirect and Click URL as the click through.
Click counting: is not needed for a Redirect creative.
The tags to be trafficked will be:
View URL = http://view.atdmt.com/HRV/view/mnysptpf01234567hrv/direct/01/%n
Click URL = http://click.atdmt.com/HRV/go/mnysptpf01234567hrv/direct/01/%n
IFRAME tags
If your tags are IFRAME tags, they will look like the example below:
<iframe src="http://view.atdmt.com/UMC/iview/abcdefgh0123456umc/direct/01/?click=" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" topmargin="0" leftmargin="0" width="300" height="250">
<script language="JavaScript" type="text/javascript">
document.write('<a href="http://click.atdmt.com/UMC/go/abcdefgh0123456umc/direct/01/" target="_blank"><img src="http://view.atdmt.com/UMC/view/abcdefgh0123456umc/direct/01/"/></a>');
</script><noscript>
<a href="http://click.atdmt.com/UMC/go/abcdefgh0123456umc/direct/01/" target="_blank">
<img border="0" src="http://view.atdmt.com/UMC/view/abcdefgh0123456umc/direct/01/"></a>
</noscript></iframe>
These tags will be trafficked in DFP as Rich Media creatives:
– copy and paste the tags into a Rich Media creative;
– add %n for cache busting, on all URLs, right after /01/
– add %c to count clicks, at the very end, after click= , and in front of the A HREF URL.
The new tags will become:
<iframe src="http://view.atdmt.com/UMC/iview/abcdefgh0123456umc/direct/01/%n?click=%c" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" topmargin="0" leftmargin="0" width="300" height="250">
<script language="JavaScript" type="text/javascript">
document.write('<a href="%chttp://click.atdmt.com/UMC/go/abcdefgh0123456umc/direct/01/%n" target="_blank"><img src="http://view.atdmt.com/UMC/view/abcdefgh0123456umc/direct/01/%n"/></a>');
</script><noscript>
<a href="%chttp://click.atdmt.com/UMC/go/abcdefgh0123456umc/direct/01/%n" target="_blank">
<img border="0" src="http://view.atdmt.com/UMC/view/frsrkmcs0123456umc/direct/01/%n"></a>
</noscript></iframe>
SCRIPT tags
There are 2 types of script tags, please refer to the examples below.
SCRIPT tag version 1:
<script language="JavaScript" type="text/javascript" src="http://view.atdmt.com/OUT/jview/tlgrfc2n0010000009out/direct/01?click="></script>
<noscript><a href="http://clk.atdmt.com/OUT/go/tlgrfc2n0010000009out/direct/01/" target="_blank"><img border="0" src="http://view.atdmt.com/OUT/view/tlgrfc2n0010000009out/direct/01/" /></a></noscript>
These tags will be trafficked in DFP as Rich Media creatives:
– copy and paste the tags into a Rich Media creative;
– add %n for cache busting, on all URLs, right after /01/
– add %c to count clicks, at the very end, after click= , and in front of the A HREF URL.
New SCRIPT tag version 1:
<script language="JavaScript" type="text/javascript" src="http://view.atdmt.com/OUT/jview/tlgrfc2n0010000009out/direct/01/%n?click=%c"></script>
<noscript><a href="%chttp://clk.atdmt.com/OUT/go/tlgrfc2n0010000009out/direct/01/%n" target="_blank"><img border="0" src="http://view.atdmt.com/OUT/view/tlgrfc2n0010000009out/direct/01/%n" /></a></noscript>
Script tag version 2:
<script language="JavaScript" type="text/javascript" src="http://view.atdmt.com/OUT/jview/ndpntcuk0010000007out/direct;vt.1/01?buster_url=&pub_view_url=&pub_click_url="></script>
<noscript><a href="http://clk.atdmt.com/OUT/go/ndpntcuk0010000007out/direct/01/ target="_blank"><img border="0" src="http://view.atdmt.com/OUT/view/ndpntcuk0010000007out/direct/01/"/> </a>
</noscript>
These tags will be trafficked in DFP as Rich Media creatives:
– copy and paste the tags into a Rich Media creative;
– add %n for cache busting, on all URLs, right after /01/
– add %c to count clicks, at the very end, after click= , and in front of the A HREF URL.
Script tag version 2:
<script language="JavaScript" type="text/javascript" src="http://view.atdmt.com/OUT/jview/ndpntcuk0010000007out/direct;vt.1/01/%n?buster_url=&pub_view_url=&pub_click_url=%c"></script>
<noscript><a href="%chttp://clk.atdmt.com/OUT/go/ndpntcuk0010000007out/direct/01/%n" target="_blank"><img border="0" src="http://view.atdmt.com/OUT/view/ndpntcuk0010000007out/direct/01/%n"/></a>
</noscript>
Additionally, you may want to take a look at the trafficking instructions provided by Atlas whenever the tags are generated and sent. The following is an excerpt that Atlas normally includes in the tag generation message:
‘The redirects are unique for each placement. Please note that you must use our redirects for both the image and the click.
Atlas DMT recommends that cache-busting tags (a time/date stamp or random number generating tag to defeat proxy caching) be applied to these redirects. Please ensure that this tag does not include a question mark (“?”) character; this character can cause problems for sites using Active Server Pages.
Please test these code fragments before entering them into your system. If you do not see an image during your test, it is possible that the ad serving scheduler has not updated yet. The scheduler update occurs every 30 minutes. Please test your redirects at least 30 minutes after you have assigned ads to placements.
It is no longer necessary to encode the :// in http:// before all url strings.’
Note: for some strange reason, the DoubleClick DFP help center does not return any result if you look up ‘Atlas tags’. The keyword to use if you wish to dig for more information is ‘adtmt‘ – this will pull whatever knowledge base entries are available on Atlas.
