ATLANTA–(BUSINESS WIRE)–Digital Element, the leading provider of IP Intelligence solutions, today announced that Broadband Enterprises (BBE), the premier online video network with more than 2000 affiliates and 150 premium brand advertisers, has selected Digital Element to enhance the contextual and behavioral ad targeting capabilities within the company’s VINDICO™ technology platform.
BBE’s proprietary VINDICO technology provides advertisers, content suppliers and website publishers with a variety of dynamic services, including digital ad-serving, tracking, reporting, contextual and behavioral content distribution. After being named the second largest aggregator of video in 2007 and now reaching more than 37 percent of the total online video audience, BBE looked to bring further value to its advertising clients in 2008 and beyond.
“We wanted to improve the real-time reporting capabilities and to enhance the delivery of geographically targeted ads in an effort to ensure that we deliver the most value and highest return on investment for our advertiser and publisher partners,” said Bryon Evje, President, Products and Technology, Broadband Enterprises. “To address these needs by further harnessing the targeting opportunities afforded by the more than 45 million unique viewers per month within our network, Broadband Enterprises selected Digital Element’s IP Intelligence technology.”
Digital Element is the industry pioneer and global leader in IP Intelligence and geolocation technology, providing the most accurate, granular and reliable IP Intelligence available globally. The company’s technology allows businesses to perfect audience segmentation capabilities and targeting based on a comprehensive set of parameters that include geographic location (country, region, state, city and zip code); connection speed; Internet Service Provider (ISP); language; domain name; and demographics.
With eMarketer projecting online video advertising to triple by 2011, Digital Element will help BBE deliver precision-targeted ads to drive brand awareness, build a loyal audience, and ultimately drive a higher return on investment.
“There is no denying the potential for growth in the online video advertising market,” said Rob Friedman, Executive Vice President, Digital Element. “We look forward to helping Broadband Enterprises capture a continually larger piece of the online video audience and bring increasing value to its advertising and publishing partners.”
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element’s patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, and analytics platforms around the world to revolutionize the way people experience the Internet.
Digital Element is a business unit of Digital Envoy, part of the Landmark Interactive division of Landmark Communications. For more information about Digital Element, visit http://www.digital-element.net.
About Broadband Enterprises
Broadband Enterprises represents a network of more than 400 websites, which delivers more than 350 million video streams each month. The company syndicates and produces short- and long-form video for the Internet, and buys, produces and distributes advertiser’s programming across its growing network. For more information visit http://www.broadbandenterprises.com.