Mediaplex Introduces Industry First: Launches Best Practices in Path to Conversion Reporting Package

Clients Benefit from Summary-Level Insights Based on over a Year of Analytic Engagements and Development

WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq: VCLK), technology division, Mediaplex, announced the availability of online, near real-time reports which were developed to complement Mediaplex’s Path to Conversion data and analytic services offering. Through extensive custom client engagements, Mediaplex determined the best and most actionable views into the Path to Conversion data, and used these findings to develop the new online reports. As a result, these reports present data in a way that makes it easy for clients to gain immediate insights into how to best improve campaign performance as opposed to having to sift through massive amounts of raw data.

Mediaplex introduced Path to Conversion more than a year ago to help clients gain deeper insight into their data and obtain a more holistic view of their online marketing programs by evaluating performance beyond the “last click wins” methodology. With the new reporting package, Mediaplex clients are empowered with summarized, near real-time Path to Conversion reports that are easy to understand, enabling them to better evaluate the performance of their media buys and make quick and informed decisions regarding how to adjust their spend on marketing programs across all the channels they are tracking.

“Since we introduced Path to Conversion to clients last year, we have experienced a tremendous growth in the demand for the data and services we offer as part of this solution. We wanted to extend the benefits of this data to a far greater number of our clients in a way that makes it easy for them to act upon findings from the data,” said Ann Hoey, general manager of Mediaplex. “By providing self-serve Path to Conversion reports, we are able to provide a deep level of data in a way that takes the challenge out of the analysis for our clients, helping them further improve their campaign performance for optimal results.”

“Online Path to Conversion reporting has been a tremendous resource in helping us quickly view and understand all the activity in the conversion path,” said John Ward, global director of online media at American Apparel. “The fact that we can get these reports on-demand enables us to be more flexible and proactive when making decisions regarding how to continuously improve performance across all of our marketing campaigns.”

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.