Palo Alto, CA — November 3, 2008 — Gigya, Inc., the largest widget and content sharing platform for the social web, today announced that it has created a widget for the Interactive Advertising Bureau The IAB widget was designed to provides easy access to the latest IAB news, upcoming events, standards and guidelines, and a feed of the IABlog, a recognized industry news blog featuring commentary from IAB President and CEO Randall Rothenberg
“As a member of the IAB, we were delighted to work together to create a widget that fosters engagement with the valuable content and services the IAB provides,” stated Liza Hausman, VP of Marketing at Gigya. “We work with hundreds of brand advertisers, web publishers, and media and entertainment companies to help them engage their audiences through widgets, and we see this IAB widget as a clear reflection of the IAB’s commitment to nurturing the next generation of online media and advertising.”
“The IAB widget will allow us to deliver our latest, most in-demand content to our key stakeholders in the interactive community and extend our reach on behalf of the interactive industry,” said David Doty, senior vice president, Thought Leadership & Marketing of the IAB.
The IAB widget can be grabbed and shared from the IAB website www.iab.net/widget and the IAB Facebook page and is also accessible through the Facebook application directory under the name IAB-Interactive Advertising Bureau Daily News+. Incorporating Gigya’s Wildfire technology, the IAB widget can be installed with ease to over 50 online destinations including blogs, start pages, desktops and social networks including Facebook and MySpace.
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
Gigya gives people the power to socialize and share content across the web, providing publishers and marketers with powerful tools for increasing audience reach and engagement online. Reaching more than 174 million people each month, Gigya’s technology platform includes world-class sharing, analytics and monetization features. The company’s products simplify access to more than 50 unique web platforms, distributing content across the social web and bringing users’ social graphs to any site. Each day, millions of people use Gigya to engage with their friends and with content from Gigya’s publisher and advertiser clients such as CNET, DoubleClick, Electronic Arts, Levis, MTV, RockYou!, Toyota, Unilever and Walmart.