– Arizona State University Taps Impress Public Relations to Support Flexible Display Center
Impress Public Relations, Inc., an international B2B agency, has been named agency of record for the Flexible Display Center at Arizona State University (“FDC”). The FDC is a partnership of ASU, the U.S. Army and private industry for the purpose of advancing development and commercialization of flexible display technologies. Impress will be involved in helping raise awareness of the FDC within government, academic and industry circles and the broader public.
Unique among the Army’s University centers, the FDC was formed through a 10-year cooperative agreement with Arizona State University in 2004. This adaptable agreement has enabled the FDC to create and implement a proven collaborative partnership model with over 20 engaged industry members, and to successfully deploy world-class wafer-scale R&D and GEN-II display-scale pilot production lines for rapid flexible display technology development and manufacturing supply chain commercialization.
– Valtira Expands Partnership with ExactTarget, Joins Extensions Network
Valtira announced today it has expanded its partnership with ExactTarget and joined the Extensions Network, an online showcase of integrations to the ExactTarget platform. This integration provides marketing professionals with a proven model to increase conversions and campaign ROI.
With the Valtira Online Marketing Platform, clients can create and personalize landing pages, microsites or complete websites with integration to ExactTarget with no IT resources or HTML knowledge. By leveraging ExactTarget and Valtira, personalized communications continue throughout the lifecycle of a campaign — from email delivery to website visit to request for information.
– Yoh Wins Three Marketing Awards
Yoh, a leading provider of talent and outsourcing services and a unit of Day & Zimmermann, has been honored with three Staffing VOICE Awards from the American Staffing Association (ASA), celebrating members’ marketing programs. Yoh was honored with the Staffing VOICE Awards for the launch of a campaign for Yoh Talent Solutions, the comprehensive managed solution to centralize talent acquisition and contingent workforce management.
At this year’s Staffing World, held Oct. 22-25 in San Diego, Calif., Yoh was presented with an Award of Excellence in the category of Company Website (www.yohtalentsolutions.com) and two Awards of Merit. The first was for achievement in Magazine Advertising for Yoh’s “Supply and Demand” campaign. The second recognized superiority in Other Advertising for Yoh’s SAPPHIRE Tradeshow booth. This is the fifth consecutive year that Yoh has been recognized by the American Staffing Association. Since 2004, the company has won 18 Staffing VOICE Awards.
