Ringleader Digital’s Mobile Third-Party Ad Serving Platform Enables go2 Media to Expand its Mobile Site Business and Network Partnerships
NEW YORK – Ringleader Digital, a leading mobile third-party ad serving platform technology provider, today announced that go2 Media has selected Ringleader Digital as a mobile ad server for its Mobile Content Network™. go2 Media’s selection of Ringleader Digital illustrates that leading mobile sites understand that the deployment of an open third-party ad serving model is pivotal to a company’s mobile advertising success. Ringleader Digital’s mobile campaign management platform simplifies mobile advertising by automating and accelerating advertising campaign distribution to virtually any mobile publisher, and offering real-time campaign management visibility, and centralized reporting across sites, networks, and new media.
go2 Media is one of the largest mobile local search and content information publisher networks in the United States, providing brands and advertisers with a large content portfolio through which they can target and reach the mobile consumer. Ringleader Digital’s ad serving platform provides the technical features and functionality that will allow go2 Media to effectively manage and monetize all the mobile web sites in the go2 Media content network, including go2 Movies®, go2 Dining, go2 Sporting News, and go2 Travel.
“Ringleader Digital offers us more advertising and business collaboration flexibility with technology features such as enhanced targeting abilities and centralized reporting,” said Tim Solt, SVP of Sales and Business Development of go2 Media. “Ringleader Digital makes it possible for us to easily expand the go2 mobile content network by integrating with multiple mobile advertising networks.”
Drawing from the successful online advertising model of open standards, Ringleader Digital delivers advertising to nearly all mobile sites and networks. Ringleader Digital’s third-party advertising model continues to gain attention from major industry players including advertisers, agencies, and publishers. The company’s unique ability to integrate advanced campaign features including sequential creatives and animated GIF support, as well as the ability to provide common reporting that integrates with DoubleClick and Atlas ad management systems are only a few of the reasons why companies have integrated with Ringleader Digital’s ad server.
“We are very excited to work with such a well known and leading company in the mobile content arena,” said Bob Walczak, CEO of Ringleader Digital. “As a company that has been a major player in mobile for the past decade, go2 Media’s selection of Ringleader Digital’s ad and mobile campaign management platforms demonstrate the value of an open third-party ad network and the need for the mobile advertising industry to adopt a model that differentiates itself from the closed loop model.”
About Ringleader Digital
As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.