AUSTIN, Texas – ADRevolution (www.adrevolution.com) has appointed Tobias Schremmer, a well-known figure in the direct and online marketing business, to be their new Senior Director of Client Services.
Schremmer comes from industry-leading email service provider Experian CheetahMail where he spent the last four years as Director of Business Development. In that role, he developed partnerships with dozens of leading digital marketing providers to bring new ideas to CheetahMail’s established client base.
“Tobias is going to be a great asset to ADRevolution,” said Andrew Westmoreland, the company’s 24-year-old founder and CEO. “He has one of the best Rolodexes in the business and a stellar reputation; I think we’ll make some great things happen.”
Prior to CheetahMail, Tobias worked in the trenches to drive numerous email retention and acquisition programs at Oracle and Computer Associates. He has also led sales and account teams at NBC Internet and Acxiom Direct Media, where he successfully oversaw major accounts and complex database environments.
“It is a huge thrill to be joining ADRevolution to work directly inside this emerging digital media powerhouse,” said Schremmer. “I look forward to moving much closer to the leading edges of online marketing with ADRevolution’s NIME technology, closely consulting with many clients to test new ideas and blow away their expectations.”
ADRevolution is a pioneering company that delivers performance based advertising solutions for advertisers and publishers through any medium.
ADR was launched a year ago using an innovative and proprietary software solution called the Natural Intelligence Marketing Engine, or NIME, that has set a new industry standard for performance and return on investment. Clients who use NIME, which allows for true one-to-one targeting of ads in real time, have seen 4x the growth in revenue.
Since coming out of beta at the beginning of 2008 with 10 clients, the company currently has 35 publishers and 50 advertisers under contract with a further 50 clients in the pipeline.