BlackArrow to Enable Ad Revenue and Brand-Building Opportunities Within Adobe Media Player

Allows Content Providers to Efficiently Manage and Deliver Ad Campaigns for Video Syndicated through Adobe’s Innovative Desktop Player

SAN FRANCISCO (Adobe MAX 2008 Conference) – November 17, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced the addition of Adobe® Media Player to its expanding list of distribution platforms. BlackArrow provides video content publishers using Adobe Media Player with a centralized system for defining ad avails and managing targeted campaigns against their programming. BlackArrow’s seamless advertising workflow enables content providers to broaden their syndication, while optimizing revenues from ad-supported video programming.

BlackArrow gives video networks a syndication edge by delivering advertising directly into Adobe Media Player programming, as well as other Web properties and even platforms such as dynamic video on demand (VOD). To simplify advertising operations, the BlackArrow system dynamically generates enhanced media RSS feeds that incorporate targeted ads formatted specifically for playback within Adobe Media Player. Leveraging Adobe Flash® technology, Adobe Media Player supports downloaded and streamed media that scales to full-screen HD resolution.

“When it comes to user experience, Adobe has set the standard with its ubiquitous Adobe Flash platform — and has done it again with the Adobe Media Player,” said Chris Hock, senior vice president, product management at BlackArrow. “As an Adobe advertising partner, we are committed to enabling a sophisticated, engaging advertising experience for viewers — whether they watch their favorite content inside the browser, or outside the browser with the Adobe Media Player — while introducing new revenue opportunities for content and media publishers.”

“From the outset, we’ve built Adobe Media Player to provide a rich, engaging consumer viewing experience, and help content providers build an advertising business around their valuable video assets,” said Sumner Paine, product manager for Adobe Media Player at Adobe. “As consumers increasingly control their own viewing experience, BlackArrow makes it easier for content providers to both manage ad campaigns and incorporate Adobe Media Player into their overall video syndication strategy.”

Built from the ground up for video, the BlackArrow multiplatform advertising system enables content providers to solve the challenges associated with reaching today’s fragmented audiences who increasingly view video programming outside of traditional linear airtimes. The BlackArrow system works across any combination of ad types, ad-sales models, affiliate and syndication strategies, enabling its customers to more effectively generate revenue from ad-supported video content.

About BlackArrow, Inc.
BlackArrow is the independent provider of multiplatform ad management for viewer-controlled video. The company’s ad-management system is designed specifically for video content distributed over any on-demand platform — enabling content providers and distributors to maximize advertising revenues, and improving advertisers’ ability to reach target audiences. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (Nasdaq: CSCO), Comcast Interactive Capital, Intel Capital (Nasdaq: INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif.